david osborn millionaire

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A few years ago, I was invited to speak at an event for the non-profit One Life Fully Lived. While I was there, I saw David Osborn speak for the first time, and I was captivated by his rare blend of authenticity, transparency, expertise, and contribution.

He shared his story of transforming from a troubled youth into a self-made millionaire, showing us where every dollar came from as he amassed a fortune worth over $70 million. I’d met a few other millionaires, but none at that level – and few who were willing to openly share the real secrets to their success in a sincere effort to help others.

You may have seen my email on Monday announcing that David and I co-authored a new book, Miracle Morning Millionaires: What the Wealthy Do Before 8 AM That Will Make You Rich.

On today’s podcast episode, David shares his story, his background, and gets you inside the mind of someone who has achieved the financial freedom we’d all love to have. No matter who you are or what your personal income level is, you’re sure to benefit from his knowledge and insight.


  • Why you have to talk about your accomplishments to teach people something valuable – and how this can be sometimes be misconstrued as arrogance.
  • Why love of money – but not money itself – is the root of all evil.
  • The moment David chose to be wealthy – and what he did to bring this vision to life.
  • The reasons you have to keep putting yourself out there, no matter how successful you are (or aren’t) – and the secret to being in the right place at the right time to catch a lucky break.
  • Why you should think of the first home you buy as a rental – and the importance of generating passive income to achieve true financial freedom.


[ctt template=”12″ link=”U3d5j” via=”yes” ]You’ll never get lucky if you don’t put yourself in a position to get lucky.” – David Osborn[/ctt]

[ctt template=”12″ link=”Y71n1″ via=”yes” ]“The successes don’t really teach you anything. It’s the failures that make you the person that’s capable of dealing with bigger and bigger failures.” – David Osborn [/ctt]


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COMMENT QUESTION: What is your big takeaway? Write it in the comments below.


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Hal: Goal achievers, what’s going on? This is Hal Elrod and a few years ago, I was invited to speak at an event for the nonprofit 1 Life Fully Lived and the featured speaker at the event was someone I had not yet heard of but the consensus amongst the attendees at that event was that he would be the highlight and I was intrigued. David Osborn is the gentleman I’m referring to and when he took the stage I was quickly captivated, and it was really everybody in the room I think was captivated by his rare blend of authenticity, transparency, expertise, and contribution. And his message was titled Wealth Can’t Wait and he walked us through his story of going from a troubled youth to a self-made multimillionaire and his transparency was encouraging. It was really he showed us where every dollar came from and we got to see how’s one builds a $70 million-plus fortune and up until that point, I met a few millionaires but none that were at the level that David was at and none with such an openness and willingness to share what they knew for free in a sincere effort to help others achieve financial freedom and my intrigue really grew.


And during the course of David’s presentation, I also learned that he was one of the co-founders of a mastermind called GoBundance and it’s a mastermind specifically for men. I believe their tagline is healthy, wealthy, generous men who choose to lead epic lives. And wanted to get more time to connect with David, I accepted an offer to speak at the upcoming GoBundance retreat in Lake Tahoe and little did I know that the GoBundance trip would present the beginning of what would become a really invaluable friendship between David and I as well as our families.


And in October 2016 when I was diagnosed with a rare form of cancer which you should know about, David and his wife Tracy really stepped up in vital ways to support me and my family and they had meals delivered to us every week for over a year, so my wife just take a burden off her having to cook while she was trying to be a single mom basically while I was in the hospital fighting for my life. They drove me to the hospital. David offered to fly us anywhere that we needed to go on their private plane and having lost his father to cancer David empathized and offered guidance based on his own journey. And the phrase, “I can never thank you enough,” really sums up the gratitude that I feel for David and his family and I hope that what I just shared with you briefly gives you a better understanding of who you are about to learn from.


I asked David to be on the show today because he and I did just co-author a book, Miracle Morning Millionaires, What The Wealthy Do Before 8 AM That Will Make You Rich and I asked him to come on today to share his story, share his background, and so you can kind of get inside the mind and learn what are the upbringings of someone that becomes wealthy at that level and achieves financial freedom that for the most part I think most of us would love to have that freedom to not stress about money or worry about bills and be able to contribute at a high level and provide financial security and freedom for ourselves, our families, etcetera.


And David really embodies what it means to be truly wealthy and, in my opinion, wealth is not just about the dollars in your bank account or your net worth, but true wealth is about living in alignment with what matters most to you and alignment with your values and only one of those is about financial freedom. The rest are family and health and all of the other components of our lives that are very, very important and nobody does that better than David Osborn in my opinion. So, it is really my honor and my pleasure to introduce you and well actually you’ve met David. He’s been on the podcast before, but we’ve never had a conversation quite like this and so I’m excited for you to get to eavesdrop and listen in on our dialogue today. Hope it adds as much value for you as it did for me and here you go, the one and only, David Osborn.




Hal: Yes. So, people may be watching this. They may be listening. So, normally this is an episode of the Achieve Your Goals Podcast. This is a conversation with my friend, my mentor, my confidant, is confidant the right word, and my co-author of the Miracle Morning Millionaires, What the Wealthy Do Before 8 Am That Will Make You Rich. This is Mr. David Osborn and we’ve been trying to do this for a week and he’s been sick. So, David, so millionaires still get sick?


David: Yeah. You know, I like to say I’m one of those guys that never get sick, but I can’t say that for a couple of years. I got sick. My wife got it first then my daughter. I think my son had it but he’s on breastmilk still, so I think he’s got a lot of immunities. He had it very quickly. But the sad thing, Hal, was the day I got it I was like, “Oh no, my wife was sick for two weeks and she’s tough so that means it’s at least two weeks no matter what I do.” I kept getting that false hope. I’d feel a little better. I’m like, “It’s going away after three days,” and then that evening I go, “Ack, ack, ack.” So, now I’m finally feeling good today after like nine days. It’s just ridiculous. It’s so annoying to be sick. No one wants to be sick and I tried to look after myself really well, so I won’t be sick. Here I am just like everybody else getting sick.


Hal: I know. I’m the same thing. I used to be one that never got sick and to that badge of honor that you wear and then I got kids and…


David: Yeah.


Hal: And they bring home so much crap and then you blame it on the other, “The other kids at school. It’s their fault. They’re getting my kids sick and then my kids are getting me sick.”


David: Well, they don’t just bring it home. They culture it and develop it and then it grows on them and then they bring it to you and you can’t just because there are germs all around us all the time. Your body fights off 99% but the kids really, they give the germs a good host to come bring to us but c’est la vie. No big deal.


Hal: No big deal. Well, hey, man. So, I’m excited for the conversation today. What prompts this conversation for everybody watching and listening right now is the book that I am holding up on the video. Maybe you have your copy to hold up? Two copies are better than one. So, Miracle Morning Millionaires, What the Wealthy Do Before 8 Am That Will Make You Rich and for those of you that don’t know David Osborn, I’ve interviewed David before on the podcast, so you’ve listened to that episode or – have we done? Is this our second or third episode? Do you know?


David: Second.


Hal: Second.


David: We’ve talked a lot of times that’s why you think it’s the third, but this is our second. Yeah.


Hal: It feels like the third.


David: She knows but I think it’s the second.


Hal: Yeah. Well, I met David back in, I don’t know, a few years ago. I don’t know the year. But a few years ago, I was speaking at a nonprofit event for 1 Life Fully Lived and one of the speakers that people kept talking about was David Osborn and I did not know who this guy was which he doesn’t like hearing that. He’s like, “Hey, you don’t know who I am?” No, but I didn’t know who he was and what people kept saying like he’s the highlight of the event and they were so excited, David, to hear you speak and right away you captured my attention and you captured it with your authenticity. I think that’s what attracts people to you is I think that’s why I personally it’s a value of mine and so I think that attracts me to you but also it was your transparency. You have a high level of expertise. When it comes to building wealth, you’re an expert at that. You’ve done it at a very high level and when you gave your message, it was just transparency. It was you literally told us where every dollar came from and it was not in an egotistical way, and there were a lot of dollars by the way. There was I think 70 million of them back then that was I think in terms of your net worth, but you showed us where they all came from and it wasn’t in an ego way. It was really so you guys can see what this looks like and that you can learn from it and that you can apply it.


David: Yeah. It’s a take it or leave it kind of thing, Hal. I do get some people go, “Oh, he’s just talking about his money,” but really what I’m trying to do is what you got and I’m glad you got it because I get a lot of people that go, “Man, thank you for your transparency and honesty,” and other people are like, “Man, that guy just talks about his money.” But the reality is I always try to think if I was in the audience and I want to be rich which I did when I was a kid, I’m like, “Don’t sugarcoat things. Show me how you did it. That’s what I want to know.” So, the level of openness I bring can be a double-edged sword on me sometimes but really, I just brush that part off if you really want to know what’s going on. I’m a guy to talk to. If you want me to give you some speech and hide really what’s going on, then I’m not your guy. Sometimes it comes across as arrogance, but I never intended to be that. I just try to be transparent, so you can see what happened, what went right, what went wrong, and how the numbers grew over time. And so, you took it well and a lot of guys come up to me and say that was amazing and then a few others would be like, “Ah, you just like to talk about money,” which I do. So, it’s…


Hal: Yeah. No, and I can relate. I feel the same way. It’s like you have to talk about your accomplishments if you’re going to teach someone how to accomplish, if they’re trying to learn from you. I mean, I think it’s really important. So, the funny part is you’ve been bugging me before and I say that in a respectful nice way but for the last couple of years like, “Dude, we should do a Miracle Morning book together,” but I never, I didn’t know which one we would do and I always kind of felt bad because I love to but I don’t know which one and I don’t remember the day but it’s Miracle Morning Millionaires was a title that I thought of like five years ago when I first thought of the series and,  yeah, one day I was one of those falling asleep, taking a shower like just a moment where it hit me and I went, “Wait a minute. Miracle Morning Millionaires with David Osborn.” I’m like that would be perfect. He’s like the most qualified person to do it.


And something I said in the introduction of the book is that wealth is about in my opinion and we share this belief that it’s really about living in alignment with your values. When somebody has true wealth it’s that they’re living in alignment with their values and only one of those values is about money like one of them is about financial freedom and money, but the others are about family and about health and about relationships, friendships, etcetera, and mindset and all of them and that to me is what you embody. And so, yeah, man, I couldn’t be more excited to bring this book to the world. It comes out on May 21, 2018, which is if you’re watching this, that’s probably like in a week or maybe less. I don’t know if it still comes out right before that and, yeah, so today I want to talk with you honestly about I really want to dive into your past and have little like lay down on my couch.


David: Real quick, I mean I’m proud of this book, Hal, and you’re absolutely right. I wanted to write a book with you for a long time. My first book took seven years. It took hundreds of thousands of dollars and it was just so difficult then I met you while I was in the middle of that process and I loved your book, the Miracle Morning. I thought, “Wow. Everyone could benefit from this from the farm worker to the CEO of a Fortune 500 company. And so, yeah, I wanted to pick up the vibe of how Hal Elrod writes books and the Miracle Morning Community and what we’re doing here together trying to change the world and I’m really proud with the book and the way came out and it was so much easier. It was seven months. We have to like you have excellent people in your life. We had the right marketing team. We had the right editors right off the bat. We had the right writers to help us write it. It was so much easier and such a joy to write it and then when I finally got to reading the finished product, in my book I had to re-edit the first one 14 times to get it right and spend hundreds of thousands of dollars. This one was like, I don’t know, this guy got it really good right off the bat. We got it really good and so I’ve read three times now. I think he’s going to make a difference in a lot of lives and it was such a joy working with you and that’s the experience that I wanted to have.


And, remember, I’m writing all these books not to make money but just to leave a legacy piece and the impetus to originally write came from my father dying and when my dad died, I knew he was going to take stories with him that would never come back to me, that I would never get again because he was so full of funny stories and interesting stories from his time serving the military. He was a lifetimer Green Beret, but I thought, “Well, what happens if something happens to me? I’m a pretty old guy to be having young kids. If I got hit by a bus or God forbid, cancer comes after me like it came after my dad,” then I thought, “What would I leave behind?” And that’s why I’m writing these books is like literally for wisdom for others. I’m not a funny storyteller like my dad was but I have done pretty well in business and building wealth and so that’s the legacy I want to leave behind because while money is not the answer to all things in life, money makes everything easier in life, pretty much everything in life is easier, almost everything with money. The only thing that’s not is your tax return every year. That’s more complicated.


Hal: That’s painful.


David: Everything else is easy.


Hal: Yeah. Also, it amplifies your values I think, right, which is really neat. I heard one of my mentors who used to say that. He goes, “If people think money is the root of all evil and you hear all these cliché negative perceptions of money or people that make money, they’re greedy,” and he says, “Money just makes you more of what you are. If you’re a generous person, the more money you make, the more you can give away, the more good you can do in the world, the more you can help other people.” And I found that to be so true and you are such a generous guy in terms of when I had cancer, you guys stepped up. Your family, you were there for me. You delivered meals to my family every week, so my wife didn’t have to cook, and she could care for me and so on and so forth.


David: Yeah. Money, it equals freedom really more than anything else. Freedom would be who you are, what you want to do, and you’re absolutely right. Actually, the correct quote as we put in the book is, “The love of money is the root of evil.” So, if you’re obsessed with money, that’s not a great place to be but money itself is just a tool against things moving. We built free clean water for hundreds of thousands of people around the world. We’ve been able to help you. It’s just we’ve been able to do so many generous things because we have money and it just accelerates life. It’s really like jet fuel for life.


Hal: Yeah. No, I agree and that was a big thing for me was because I had the same hang-ups when I was younger of, “Making a lot of money is a really materialistic pursuit. I shouldn’t do that. That’s not who I am.” It’s all these weird kind of hang-ups around it and getting over those I think is the first step. So, if you’re listening to this, that’s step one is get over any hang-ups you have on money and just realize, okay, I’m going to – making money gives me the freedom to be more of who I am. Let’s go down that path. So, let’s start with your path, David, like what were you like growing up? As a kid, as a teenager, were you really business focused? Were you one of those you start a business at a young age or what was your mindset as a kid?


David: Well, I was from a poor offshoot of a wealthy family on my mom side. So, if you think about that, a solidly middle-class family on my dad side but on my mom’s side like the great Uncle Ted who kind of was my first mentor, he lived on an acre of forest worth a lot of money because there’s not much land in England and it was in the gentlemanly part of town. We lived in this little cottage that the games keeper usually lives in. On the house, he let us stay there while I went to English school. So, it was kind of an interesting thing. My grandmother had no money. She was the poor side but her brother who would be my great uncle was a stockbroker, very successful, and he gave me my first job working on his farm in England. And so, I was kind of in this unique thing where I was the poor offshoot of a wealthy family on my mom side and I really related to my mom very well.


So, as I grew up I was around wealth but we as a family didn’t have wealth in England. And then we came to America and my dad basically was a soldier, so he didn’t really make a lot of money, but he was pretty good at spending it and as we grew up in America, my mom became fairly good at real estate. So, we really had nothing and then we started having something. Now, me personally how did that effect on me is the youngest in the family, my older brother was the athlete, my older sister was a very strong independent woman who rode horses, so she was also an athlete like very heavily in the horses and I was just this guy. I just got this feeling I was going to be good at business maybe because of the coaching from Uncle Ted.


Hal: What age did you start working for your Uncle Ted?


David: Like 11 and 12. He gave me weird odd jobs like collecting the eggs from under the chickens which is terrifying. You think it sounds like a fun job. They pick your hand. I remember being scared of them and then I also remember like he had this big lawn and the lawnmower would leave these strands that would stick up and he’d have me go pick those strands and every 10 strands I get like five pence or something like that. So, he gave me weird jobs like that, but he would also coach me, and I just remember really a lot of life I think you pick up through osmosis. He would have these big dinners in his big house on the big hill. Now, they’ve subdivided that whole place out and sold it off into a lot of different lots but there’ll be 30, 40 family members. He’d sit up at the head of the table and I always remember thinking, “One day I’d like to be back. I’d like to be head of the table and taking care of things.” He was like the big patriarch of the family and I identified with it even though I was a tiny kid. I didn’t weigh much and that became a choice in my head that I would one day be wealthy.


Hal: Got it. Yeah. And that’s interesting as a decision like when I was a kid I didn’t have any of that. So, I was in a middle-class family and didn’t have anybody wealthy that I knew. So, it’s interesting how and I think that shows that if you have any childhood, there are so many examples of every people from all walks of life that end up wealthy and it’s that decision that any person makes, and we make it at even at a young age because you had a model for it. You had a model. You had your uncle that you could look at that you wanted to be like him. If someone’s listening or watching that it has that, the decision or the choice can be made at any moment. I think that’s such an important. I know it’s one in the book you talk about, the two doors, the two choices.


David: Yeah. Of course, then I think also as I grew up like I didn’t have the athletic piece to lean on. I remember it’s funny, school seems to change a lot but when I was in school like the athletes, the jocks kind of ruled the school. They’d walked down in the middle of the hallway and huge steps to one side are getting pushed or whatever. It wasn’t that big a deal. It was just part of life. And then but what I found is like, so I came to America and then I started working construction. I like getting those paychecks, man. I just enjoyed it and I like hustling at work. I was a terrible student. I was a C student. I didn’t like school. I didn’t like people telling me what I had to learn. It felt like when I applied for a job, it was my choice. I pick the job and I could work as hard as I wanted to and hustle as hard as I wanted to. I had a job as a bagger and I tried to be the fast bagger in the grocery store.


Hal: I was a bagger. What age did you start as a bagger?


David: Fifteen I think. How about you?


Hal: Thirteen I think. Fourteen, fifteen, somewhere around that.


David: Yeah. Because you could work in construction as a younger person, but you couldn’t get jobs I think. There was an age you could sort of go get a regular job. I don’t think you could at 14. I think you could at 15 but maybe I’m wrong about that. It was a long time ago. My minimum wage was $3.52 an hour. What was yours? Do you remember?


Hal: $4.25.


David: Yeah. See.


Hal: You’re a little older than I am.


David: Not that much but, well, hundred years maybe. And I love that job when I was the fastest bagger. I was the second fastest bagger in the store and I actually got fired from that job for insubordination. See, I had a mouth and I couldn’t stop talking back at authority and I remember when he fired me I was like, “You want me to finish the shift first?” Because it was crowded, and they didn’t have a lot of baggers and he was like, “No, you’re leaving right now,” and I’m like, “Oh, that’s weird because like I’m a really good bagger. You sure you don’t want me to stick around?” But that was for insubordination. You know what’s sad is, Hal, I went back to that store like many years later as an adult. I was in the area I grew up in, so I thought I’d stop at the store. Ordered some groceries, had the kid carry it out to my car even though I didn’t need to and then I said to him like, “How do you like working here?” and he said, “You know, it’s an okay job. I just do the minimal amount I have to do, and I get paid.” And I said, “You know, son,” because when you’re 50 like I am when you’re talking to an 18-year-old, you called son or 15.


Hal: Sure.


David: So, I said, “You know, son, the sad thing about what you told me is not that you’re robbing from the store because I don’t care whether you’re the best bagger in the world at all, what I care about is that you are robbing your future self by not working hard as a grocery bagger. You won’t work hard as an engineer. You won’t work hard as a doctor. You won’t work hard as a construction worker. You’re not stealing from the store by coasting. You’re stealing from yourself.” And the one thing I think I always got was hustling at work like I would work hard at my job. Never at school, wasn’t homework. I was probably lazy with my chores around the house or at least tried to do the minimal so my dad wouldn’t be mad at me, but it worked for some reason.  I just always hustled hard.


Hal: Yeah. So, you had that at a young age which is great. Another thing that I did not have. Much later in life.


David: So, you were the fastest bagger in the store?


Hal: No. I took beer from the store. It was my parents’ store by the way.


David: Okay. That’s good.


Hal: Yeah.


David: It might have been a wine bottle or two snuck out in the store.


Hal: Fair enough. So, now let’s get specific. So, you at a young age of 11 you’re working for your uncle. So, your mindset around money. You saw him at the head of the table. You saw his life, so you thought, “I want this,” which totally make sense. When did you believe or was it at that point that you started to think or believe that you could become a millionaire like specifically that level of wealth?


David: I would say it was more high school. So, I was always working like I would always have a job. I started a lawn mowing company right when I was late 16, I might have just turned 17. So, I was tired of construction, I got fired from being a bagger, so I started a lawn mowing company and I just started doing yards and my mom was a realtor, so I got a lot of business from her and I love that and then I hired a second truck to work with me and then a third truck, so I had three trucks.


Hal: Wait. That was in high school?


David: That was in high school. I made $20,000 as a high school kid living at home tax-free and not because I just didn’t know how to pay taxes, so I apologize to those who the tax is for. And what was funny about that, this was 1990 – no, when was this? This had been the 80s like the late 80s. So, my clients would say to me like, “We want you to cut our yard because your employees aren’t cutting the yard as well as you would.” So, that’s when I got my first understanding of leverage and who you hire. Then one of my guys stole the truck. I was so naïve. I bought him a truck. He was like a recovering addict and he was a plumber, so we started getting plumbing jobs. We were moving in these new spaces and I bought a $500 truck and I said, “Look, I’m just going to put it in your name. You just pay me back.” That’s how naïve I was. I put the truck in his name immediately and then like within a month he was gone.


Hal: He was gone.


David: Gone with all the tools and the truck.


Hal: Now, when you say truck, are you talking about an actual pickup truck?


David: Yeah. A little tiny truck.


Hal: With a lawnmower in the back of?


David: Yeah but the little ones like it was an old little truck. It was $500. Today that’d probably be like a $2,000 truck.


Hal: Got it.


David: It wasn’t the great big Ford F150.


Hal: Sure. Little Dodson or something.


David: Yeah. And he just stole it. Didn’t even think about it. And then I remember, I saw him driving a few years later. I wasn’t really mad though, man, because I’ve never been mad about being taken from. I’d always rather be the guy that had an abundance that could be taken from than the guy that had to take, if that makes sense.


Hal: Yeah.


David: I loaned a lot of my buddy’s money in high school. They never pay me back. It just became like part of the deal. I was like, “Okay. So, if you’re going to be successful, I learned, people are going to take advantage of that,” and that’s just way better to be the guy that could afford to be taken advantage of than the guy that has to take advantage of other people. I’d rather be me that can afford to buy a guy a truck than the guy that had to steal the truck. Does that make sense?


Hal: Sure.


David: It’s just like that grocery bagger. You think you’re getting away with something by taking from somebody but really, you’re taking away from yourself. The way you develop skill and providing for yourself and providing for your family over a lifetime pays off forever. That capacity to do more and be responsible for more and take on more, I believe is what leads to more and more abundance in life. So, I’ve always kind of had that philosophy of people stick me with a check. They think they’re getting away with something. They’re really just robbing themselves because what I’m telling the universe is what they’re telling the universe is I don’t have enough. What I’m telling the universe is I’m going to take on all these overhead and all this that needs to be paid and therefore I’m going to need more to cover all of that and that’s always been my viewpoint is can I give more? Can I do more? Can I take on more?


Hal: Yeah. Well, it’s that T. Harv Eker, that famous quote, “How you do anything is how you do everything.” That bagger at the grocery store who’s doing the minimum to get by is developing himself into the type of person that would do the minimum to get by in everything that he does.


David: And that’s not to imply that I was somehow like any kind of perfect. I’m sloppy. I’m messy. There are all kinds of – but, yes, you’re right. The spirit I had brought to work has always been a pretty dedicated spirit.


Hal: Yeah. Beautiful. So, let’s talk about some financial milestones for you. At what age did you first earn six figures? At what age did you earn $100,000 in a 12-month period?


David: So, I go to work. I get out of college. There was always working through high school and college but those are menial jobs. I get out of college and I guess my first job and it’s selling computer systems door-to-door, became the top salesperson. Literally had a boss, a female boss that would I guess today the Me Too would’ve been the Me Too movement of guys.


Hal: Nice.


David: But we didn’t have any place to go then so after a year I just said, “This sucks like this girl wants,” she just treats me in a way that I don’t think is comfortable so I quit that job, decided to sell all my possessions and go hitchhiking around the world with my best friend from college. His whole family had a tradition of doing this. I would’ve never thought of it and I would’ve never done it if that first job experience had been good, but it sucks so I was like, “Okay. You’re on, Rob. Let’s go hitchhiking around the world.” Sold everything and I think that’s important because I went hitchhiking around the world and again the viewers might see like some nomadic cool trek traveler traveling around the world, but I was like just a dorky goofy kid traveling around the world shy. I go to a bar in South Africa and wouldn’t know who to talk to or I’d be in like reason. It was so fun, but it wasn’t cool fun. It wasn’t like this amazing odyssey of Achilles and the Golden Fleece. It was more like a goofy kid just when I look back at myself I’m like proud that I was willing to take those risks even though I was kind of an awkward kid. Does that make sense? I definitely wasn’t the cool kid.


Hal: I’ve seen pictures of you when you were younger, so I can attest that he was not the cool kid.


David: I look like Harry Potter, but the problem is Harry Potter wasn’t cool back then. I had black glasses kind of like you.


Hal: That’s right.


David: So, I did that, then I came back from that. I got another job in computer sales. They tried to sign me, have me sign an intellectual property agreement that everything I thought of and even said if you dream of an idea while you work for us, we own it. So, I got the job, filled out the paperwork. As I got to that form, I said I can’t do this and I quit. I got up and I walked out. I was like I felt on cloud nine for about eight hours until I realize I have no job and I was in debt. About that time, my mom who was a realtor said, “Why don’t you come work for me?” and I said I don’t want to work in real estate. That’s not a real job but I’m broke so I’ll work for you temporarily while I go find a real job and here I am heavily in the real estate 25 years later. So, I got into real estate and I start selling and I found that real estate…


Hal: What age are you now?


David: So, now it’s ‘94 so I’m 27. I still haven’t made more than $100,000 in my life. I’ve done well. I’ve always done well but never made $100,000. First year in the business I made $35,000, second year I believe, you know, real estate has a lot of upsides. You just got to hustle to do well. So, second year I think I made 60, in the third year probably 90. And then as I’m in Keller Williams, it’s just a really fast-growing company, after three years in selling real estate, I was driving down the same street for the same time on the third day. Third time on the same day saying the same thing. I was like, “This sucks. I don’t want to be just a tape recorder for the rest of my life.” Well, the company was growing really fast. They were looking for people to buy franchises. Again, this is kind of how I got lucky in life because the company had 1,200 people when I joined it. They got 180,000 today and they were looking for franchise owners and I put my hand up and I said, “Hey, I’d like to go do that.” My mom said, “That’s a great idea. Let’s go do it together.”


So, I went to Dallas and started opening up franchises and so to do that, so I made $90,000. I go up to Dallas and the first thing I want to do is hire a badass assistant. I already told you before that I’ve learned to leverage through those trucks, but I’ve had bad choices so one guy stole from me. I was taught by a bunch of great guys so the other lucky thing I had is Gary Keller was my mentor at the time, the author of The ONE Thing. He’s a billionaire and he taught me how to hire great people and how to work through it. So many good things so I’m going up there and I think I’m making $90,000 about that time but I want a really kickass assistant and the assistant I find I budgeted $25,000. She wants $40,000. So, I’m like, “Okay. Well, I’m going to hire. I know she’s what I want. I’ve done all the process so I’m going to hire you. I’m going to pay you for $40,000.” So, I took a pay cut myself so I’m now from 90 down to the difference would be 50 and I’m down to $75,000. So, I’m making 75. My assistant is making 40. But it was a game changer for me. She was amazing, and we started selling franchises, buying franchises and within two years after that, I broke 100,000.


Hal: Nice. So, you were early 30s then at that point?


David: Yeah. Probably around 31 maybe 30, maybe the year I’ve turned 31 and I think I made $125,000. But, remember, what I was doing was opening franchises, so I opened my first one up there in ‘97 and then another one in ‘98 and then another one in ‘99 so I’m turning 30, 31. What happens with these franchises is it’s like planting trees. One of the things we talk about is planting multiple opportunities for passive income and as they grew and started taking root, the first one was ‘95, ‘96, ‘97, ‘98, ‘99, two in 2001, all of these franchises started doing well and when they did well, I think I got a little big in the background there just because of that. As they did well, my income went through the roof very fast.


Hal: Got you. Right on. So, early 30s when you hit $100,000.


David: Yeah. 31, 32 probably. It was a long time ago but…


Hal: Any millennials listening, all right, they’re like, “Wait. I’m already 21 and I haven’t made six figures and I’ve been doing internet marketing for two years.” It’s like, hey, you got time.


David: Well, you have to get a little lucky too. Let’s put it this way. You have to hustle. You have to – it takes time and you have to get a little lucky, but you’ll never get lucky if you don’t put yourself in a position to get lucky. I mean, you’ve written a book before the Miracle Morning. It didn’t do as well as the Miracle Morning but if you hadn’t written the first book, it wouldn’t have led to the second book and you wouldn’t have gotten the connection with humanity you’ve gotten through the Miracle Morning. So, you’ve got to keep putting yourself out there. That’s what I say to the young people, “Don’t get frustrated by the lack of success.” Honestly, Hal, if I’m really looking back at it, those early years were more fun in many, many ways than being massively successful because it’s all on the line.” When all on the line, you’re fully engaged, you’re fully living. It’s like going to a foreign country. When you go to like drop yourself in Egypt at the pyramids and you’re fully engaged, fully alive.


And so, the same is true when you launch a business. If it’s just you, you’re all in, you’re an entrepreneur, man, you are fully engaged. I was working as hard as I’ve ever worked. I was reading more books than ever, going to seminars. Just trying to change David Osborn to be the David Osborn that could be massively wealthy and that’s the one thing we hit on the book a lot. You have to change yourself. There’s no way that the me of today even is prepared for the wealth that I’m planning to have in the future. You just have to keep changing you. It’s like you’re the foundation of what can occur. And if you’re that younger millennial out there hustling and doing Internet marketing, if it’s not come to you yet, you haven’t become yet the right person for that to show up. And you got to keep working and tinkering on yourself and as you get that right then everything will fall in place in the outside world as well.


Hal: When like you said in terms of you got to get lucky, I don’t think there’s a single successful person on the planet that can’t point to many lucky points along their journey, but it was being the right person and the right place at the right time that allowed that wealth to transpire. It’s that the harder you work, the luckier you get.


David: Preparation meeting opportunity is the one, right? So, you prepare then the opportunity shows up. And then there are a million other people that luck shows, just kind of like – it’s like the love like the likes on Facebook Live like the opportunity is flowing right by but they’re not taking advantage of it because they’re not prepared. You have to be prepared for that opportunity when it shows up. That’s the part you have to do. If you prepare, luck will try to find you. Richard Branson told me the same thing. He said, “Everyone said I got lucky because I got out of the record business right before it crashed then I got into the airline business.” He said, “And I did get lucky, but you have to put yourself in a position to get lucky.”


Hal: And I think the other piece that goes along with that and I think it was Will Smith that I first heard say this which is that it takes, it might have been somebody else, 10 years to be an overnight success. And I think that’s so true. I want to be a millionaire by the time I was – so I started to think I could become a millionaire when I was 19. I started selling Cutco. My income skyrocketed, and I went, “Wow. This is crazy.” And I’ve got the calculator. I was going, “If I sell X amount of knives and do X amount, I could actually get there by the time I’m 25.” And then I get to 25 and I don’t have $100,000 saved, let alone 1 million and I go, “Okay, by the time I’m 30.” And then still wasn’t there and then I kept moving back but the idea that being patient, working hard, staying focused and realizing that when you finally, I love for your thoughts on this, but when you finally get to the point that you’ve been working so hard for, for so long and while you were trying to get there, it’s usually with this anxiety and this, “Oh, I’m not where I want to be and so and so is. Why isn’t it happening faster?” When you finally get there, you take a breath and you go, “I don’t wish it would’ve happened any sooner. It was perfect. The journey was perfect. Why did I stress myself out for the last 10 years to get here when I could’ve just enjoyed the process and realized that I didn’t need to do it now? It can happen when it happens and being at peace with that at some point.”


David: Well, that’s the beauty of being further down the road is you can look back and like I said earlier you realize that that time of striving was the most fun time. There’s not a guy I know or a person I know, a lady I know with a successful business that didn’t, when they look back on it, love the time that you’re in when you’re struggling and fighting. They go back and that’s what made me who I am. Every single struggle I had, every single failure was critical to me being the person I am today. In fact, I would say today it’s almost like no one wants to fail but the successes don’t really teach you anything. It’s the failures that make you the person that’s capable of dealing in bigger and bigger failures. So, what’s that Jim Rohn quote? “Don’t ask for an easier life. Ask for greater capacity,” because when you have greater capacity, the world will give you more complicated problems and when you’re given more complicated problems, you tend to have a more successful life and you don’t get there literally without the failures.


And I have a big failure like a year-and-a-half ago. Relationship didn’t go well, the big business I thought had huge designs for didn’t go well and it was tough. A year ago, I was in some emotional pain and struggle and the foundation that created has given me the opportunity to launch another business that I’m really excited about and I don’t think I would be able to do it if I haven’t had that first failure. So, everything builds on it and the great thing about being older is I knew that. I even knew it when I was in my down moments and so it was easier to see the light. The first couple of times you get hit by those failures, it’s much more painful so I remember my failures in my early 30s and 20s were much more painful and I was in the dark night of the soul or whatever they call that and I couldn’t see the light as well. Now, when stuff hits me I’m like, “Yeah, this kind of sucks but I know that in the future I’m going to be stronger, better, wiser because of what just occurred,” and so I’m kind of almost grateful for them.


Hal: No, on the other side of our adversity if we take it head-on in a positive proactive way where growth is part of it then we’re better like you said. There’s a better version of us on the other side of it.


David: And you’re such a testament to that. You had so much adversity and you just always handle it like such a champion. One of the things I respect, admire about you most and why we’re good friends because I just love people that whatever happens, you can cry, feel sad for yourself, deal with it but at the end of the day, you are the only one that can deal with it and you’ve always been a big component of that unwavering faith and extraordinary effort. And just that’s what you are. You represent that so that’s what I admire about you and you just have to face your challenges and walk through them. And then in the future in many ways, you’ll be grateful. And one thing I noticed about you since you’ve been through what you’ve been doing, you already grabbed life big but now it seems like you’re grabbing every opportunity and every moment to live a fantastic life and that’s what I’ve noticed in you. And I was actually talking with a friend the other day who’s also very successful and they’re like, “Maybe we should both learn from Hal,” because you’re willing to say no to this or you could say yes to this. You got better at your boundaries. You’re really selecting what you want to do instead of letting it override you. And when I saw that, I was like again you faced it, you overcame it as much as we as humans overcome anything and now you’re learning from it to live a more fulfilled life and we’re all learning right alongside you. And that’s the best thing about being a warrior and a hero is you faced that stuff and when you get back up, everyone around you learns from it as well.


Hal: Thank you, brother. I appreciate that. Yeah. I mean, it’s mutual. The learning it flows both ways between us for sure. So, one other question on the financial milestone for you. So, 100K in a year you made when you were in your early 30s. It took you a long time, yeah, took you quite a while to get there but you opened franchises. I mean, you were working, moving forward, and you weren’t looking for – what I liked about that, by the way, is you pick the one thing and you focused on it. You pick real estate, you focused on it, you realize that opening franchises they were planting seeds that would go into more income for you. You focused on that and you took your time with it. You kept moving forward. You opened one franchise then you open another then you opened another in the same way that I published the book and it didn’t go well so I published another and I kept at it until I finally got there. When did you become a millionaire? How long did it take from earning that first six figures to actually where your net worth was 1 million or you had earned $1 million a year or whatever came first?


David: Yes. So, the assets again you got to, A, focus, go deep, put yourself in a position to win, get lucky and then you got to have assets. The only way you’re a millionaire is when you have $1 million worth of assets. And so, the great thing about opening all these franchises was that as they grew, they had a multiple. You could sell, and they have a value exit. So, I would say that by my mid-30s, probably 35, I was definitely worth $1 million on paper and I was making by then hundreds of thousands of dollars and again the thing, because they all succeeded, I also got lucky because there was a real estate boom from ‘94 until 2006.


Hal: Yeah, the year I finally bought my first house in 2006 right before the crash.


David: I would say I was making 1 million, not 100% certain when but I would have to say certainly right around 2006 would be, 2007 maybe, right around then. 13 years in the business, but all these franchises were paying me like 100 here, 150 there. So, that’s what happens like I had all these different things paying me money and so I would say probably around mid-30s again, late 30s maybe, 2006. That had been late 30s.


Hal: Got you. One other thing that I want to just touch on real quick because you kind of brushed on it which is the importance of multiple streams of income and I’ve become a huge proponent. I wrote an article for Entrepreneur.com two years ago about how important is the multiple streams of income for just the fact that our economy is so unpredictable or just volatile if you will and there’s a lot of people that were very successful, had 30 years in a career, thought they were set for life, and they got laid off in the last crash and when the next crash comes, it’s going to happen for millions of people again. So, because of that, I’m a big believer that we have a responsibility for ourselves, for our financial future, to our family to have many streams of income or at least more than one but as many as we can so that if one does dry up, we’re not dependent. All our eggs are in one basket. How many streams of income – I know what you’re speaking now with all these market centers you had a handful when you are in your 30s. How many streams of income do you have now?


David: It depends on how you count it, but I would say well over 35. Some people would say over 100 because I have 100 single-family rentals so some people, a friend of mine always says, “This guy has 150 streams of income,” and I guess technically that’s true but I have from a pure business point of view probably pretty close to 35 streams of the business income but that would include putting a certain number of those homes. So, I try to put $1 million worth of equity into each LLC for the single-family so I’m counting each LLC with that equity as a business before anything else. So, I have 35 paychecks that show up every month and the highest one maybe could be $200,000 from one business for a month and the lowest one could be $10,000 or $22,500 even for the month. I mean I just have built this large range of income producing entities.


And the way people do that like, for instance, here are a couple tricks for that. I’ve never sold a house I’ve lived in so every house I’ve ever lived in, I turned it into a rental, but I also knew that going in because I was a real estate guy, so I bought those houses with rentalship in mind. So, my first house in Austin, Texas, $77,000, own it today. It’s rented out for $1,200 a month and it’s probably worth $295,000 today. So, that’s an example. Owned my house in Dallas. Bought it for 270. Today it’s probably worth 450, have it rented out for 3,800 a month. Now, the house I’m about to move out of I probably will sell because the higher you go up the value chain, this house…


Hal: Probably the word is to cash flow.


David: It won’t cash flow well. So, that’s one thing that I think every American should be doing especially the millennials. When you finally buy your first starter house think of it as a rental. Keep it forever. And then I have the multiple franchises that I’ve built. I have intellectual property from the books that I’ve written. Well, this will be my second one, the first book still has a couple of thousand dollars coming in a month which isn’t bad. I have profit-sharing through my company, Keller Williams has a profit sharing program that comes on a regular basis.


Hal: Philosophically, and for anybody listening, I guess, philosophically and strategically, what are your thoughts on multiple streams of income? Just kind of a short synopsis.


David: You have to have it. In fact, my number one goal in life for everyone is for you to have 100% of your financial needs met with what I call horizontal income which is multiple…


Hal: Passive income.


David: If you’re spending $5,000 a month to live and you could generate $5,000 a month in passive income, you’re free. Freedom is what’s always driven me. It could be wherever you want, whenever you want. You could work harder or you can go hitchhike around the world, whatever you choose to do. It’s not impossible to do it in America. It’s not really that hard. I mean, you can invest in – so if I’m looking at two investments and I’m younger, one of them is a future tech company that’s going to replace Facebook and the other one is a multifamily guy that’s got a track record of earning 15% for its investors over the last 10 years, I’m going to tell you to go to the multifamily guy and put that money in with that guy and then get your 7% or 8% distribution every month. You put in $100,000. Let’s say you get $7,000 a year then when you sell the asset, you make up that extra gain. I like that way more than the tech company because the tech companies all fail like 99 out of 100 don’t do anything. I’d much rather you took the safe base hit. I’d like to think of myself as the Ichiro Suzuki of wealth.


Because I’ve invested in a bunch of little multifamily deals and most of them have done pretty good and the bad ones I haven’t lost much money on because real estate is a safer play. Then when you got more money, you can take the flyers on the Facebook that’s going to change Facebook. So, that’s what I’m talking about is like can you take your capital and turn it into 10% dividend? Can you take $100,000 and get $10,000 a year or $8,000 a year or $12,000 a year? That’s what you should be thinking of. I much prefer that or high dividend stocks like there are some utility companies out there that you can invest in and to pay 8% or 9% dividends and you still own the stock. That’s what you want to do is convert all your capital to cash flow until you have more cash flow than you need and then you can go take risks.


Hal: Got it. Yeah. I love it. It’s about freedom. It’s about freedom and having your monthly not pay for and then you can do whatever you want.


David: And one of the things you told me that I agree with is you want to pay off your primary residence. I think people should try to pay off their primary residence. I think that’s a good move. It’s smart from a purely economic point of view but it’s really smart from a – it takes away all the stress of your family, takes away the risk. Stuff like that.


Hal: Yeah. My wife is very excited that we’re focusing on paying off the house.


David: Now, that’s not the best move if you want to do what I discussed. So, if you want to buy your first starter home, live in it for two or three years, don’t try to pay that up before you buy your next one. If its cash flows, you can put a tenant in it that’ll pay your mortgage. Go buy a second home. If you can afford the second home, then you got your tenant paying off your first home. But when you get to the level of lifestyle you and I have, you cannot turn a million-dollar house into a rental. It’s just too expensive. If you’re enjoying living in it, then you need to pay it off.


Hal: Yeah. So, I’m staying here for a long time because David Osborn is moving 100 yards away.


David: It’s no fun, man. We’re going to build a tunnel.


Hal: That’s right. I wrote that in the intro of Miracle Morning Millionaires that I go, “At this rate,” I said, “We’ll be living together soon.”


David: Well, let’s not go too far.


Hal: Let’s not go too far.


David: They’ll certainly be living together because they love each other, and they’ll be hanging out on a regular basis and I’ve always wanted to have a community of like-minded people around me like a neighborhood and you kind of created that where you are. You’ve got great neighbors already, the Nicholis. To me, that’s like can you have like-minded capable people around you? And it’s not like a commune. It’s like just a neighborhood with like-minded people.




Hal: Yeah. Absolutely and helping raise each other’s kids and babysitting each other’s kids and having like-minded parents with like-minded kids interacting. Yeah. Absolutely. All right. So, let’s wrap up just with this book in terms of what, I mean, I think we’re kind of covered it. I think we have an idea of Miracle Morning Millionaires, What the Wealthy Do Before 8 Am That Will Make You Rich but any last thoughts on the book and what it’ll do for people?


David: I’m excited to have written it with you, Hal. It’s really, really good. I like it a lot and here’s what I love about it. You cannot achieve the level of success beyond your level of self-development and the Miracle Morning is a great tool for getting your life going, getting it started, becoming a better human being because you get up an hour earlier, you get that time to yourself. I do the Miracle Morning. I was already massively successful when I read your book but what I love about the Miracle Morning Millionaires is now we’ve taken it specifically from a wealth point of view. We’ve added in being purposeful and having of goal setting template and we’ve really created like, “Okay, if you use that power not just to make a better you but to have a better focus for your day and a better purpose for your businesses,” that’s what we’ve added in this book.


And so, people will get up early and get that goal setting template. We’ve got a template for everyone and then when they’re doing their visualizations and they’re doing their scribing and their reading, do it all focused around the businesses they’re building. I think it’ll make a huge difference in a lot of lives for the Miracle Morning Community, for those people that want to take their life from, “Okay, I’m living better now. I’m having more fun. I’m like more complete human being.” Now, “What can I do with that to make more money to expand my life?” So, I think the Miracle Morning Millionaires does that.


Hal: Absolutely. I know you have the goal template you just referenced. What’s the URL? You’re giving that away before they read the book or they can get that for free? How does that work?


David: So, go to TheGoalTemplate.com/MM and you can get a free download of our goal template which we referenced in the book that we talk about and it’s really your flight path through your life. You could also get it at DavidOsborn.com but I prefer you went to TheGoalTemplate.com/MM.


Hal: And if they want to stalk you online, DavidOsborn.com is a good spot?


David: Sure. That’s a great place to go stalk me.


Hal: Awesome. Hey, always fun talking to you, man, and I’m grateful this book is coming out. I think it’s going to help a lot of people on their path to wealth and nobody I’d rather co-author than with you, man.


David: Thanks. Love doing it with you, Hal. Big, big fan of yours. Love you, man. Thanks very much.


Hal: All right. Absolutely. My pleasure. For everybody that tuned in, thank you for listening to this episode of the Achieve Your Goals Podcast and, yeah, man or woman, whoever is listening, this the Miracle Morning Millionaires book, What the Wealthy People Do Before 8 Am That Will Make You Rich, it comes out May 21 on Amazon, audiobook, Kindle, paperback, etcetera, and I love and appreciate every single one of you. Thanks for tuning in and we’ll talk to you soon.




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David Osborn - Hal Elrod - BYEB 2017

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David Osborn has had massive success in real estate, building one of the world’s top brokerages and founding over 50 companies in less than a decade.

However, what truly defines David isn’t just his professional achievements. It’s his dedication to personal growth—and being the best husband, father, businessman, and all-around human he can possibly be, no matter what life throws his way.

Today, I wanted to share a very special conversation that was recorded at this year’s Best Year Ever Blueprint event. David joins Jon Berghoff on stage to discuss his surprising journey and how inner change can reshape the world for the better.

Would you like to hang out with David to learn more about how he empowers people to build wealth, momentum, and happiness? If so, click HERE to find out how you can join David and many other high achieving entrepreneurs at the GoBundance 6th Annual Winter Adventure Mastermind (Jan 16th – 20th).


  • The difference between Vicious Cycles and Virtuous Cycles—and David’s strategies for living a wonderful, magnificent, and abundant life.
  • Why making mistakes and screwing up is completely okay, so long as you trust your inner voice, recover and re-center yourself.
  • The importance of surrounding yourself with great people—and why they need to earn the right to be a part of your circle.
  • How to tune out poisonous information and protect your mental health, especially when you have no control over the circumstances.
  • How to use your personal & professional success to help others all over the world and solve serious problems for those most in need.



If you enjoyed this post and received value from this episode, please leave a quick comment below and SHARE with your friends. Thank YOU for paying it forward! :^)

COMMENT QUESTION: What is your big takeaway? Write it in the comments below.


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[read more=”Click here to Read the Transcript” less=”Read Less”] 



Jon: Achieve Your Goals Podcast listeners, Jon Berghoff. I brought another first to you. That’s right. Forgive me. You will while I’m doing this intro in the car and I promise I’m being safe. The reason I’m doing this intro is because how often are you in the car with the CEO of one of the coolest men’s mastermind communities on the planet, GoBundance, and that person is Mike McCarthy. What’s up, Mike?


Mike: Hey, Jon. How’s it going, buddy?  


Jon: Pretty good, man. Pretty good. Hey, I just thought I’d spring this on you because this week’s episode is the recording from the Best Year Event of a conversation that we had with David Osborn and I thought we could take a minute and for our audience who whether or not they’re at the event, whether or not they’ve heard us talk before about GoBundance or David, maybe you could share with them a little bit about why learning from David has been so huge for you personally in your life.


Mike: Yeah. Awesome. And by spring this on me, you mean that two seconds ago we were riding in the car together and I just looked over at you and we are recording. And so, that’s how we got into this here but I’m happy to share with you a couple of things about GoBundance specifically I think as it relates to David. David really is sort of the Grand Poobah of GoBundance. He’s somebody who’s been a mentor to many, many individuals, leaders, salespeople throughout the years and GoBundance is a way that he’s scaled his own peer group. And so, if you attend a GoBundance event, what you’re really getting to do is to hang out with the people that David has handpicked and curated as his tribe.


And so, you’re going to hear on the podcast, release of the interview, a lot about David and what he stands for but he’s somebody who really believes in the association of who you’re hanging out with to be really important. And because of that, he’s created this space for people that want to get better in many areas of life to attend and through one of that to have a completely reshaped peer group or reshaped outlook on life and to be inspired to go out and what we say is grab life big at GoBundance.


Jon: That’s awesome. So, we hope you enjoy this conversation and we’ll post an outro of some sort or something in the show notes to learn more about how to hang out with David and Mike through their GoBundance tribe and they’ve got an event coming up actually in January, Steamboat Springs, Colorado, January 16th through the 19th. You have a division for families that you started in the last couple of years, but you guys I think have filled or sold-out that part of the event. Is that right?


Mike: Yeah. We have a family event for our members and their families leading up to that. Unfortunately, we had space for just 16 families and that sold out right away but it’s going to be a great event for the men’s portion and really looking forward to enjoying the family, the families that attend, as well as the guys who are coming back or who are there for the first time.


Jon: Should we tell everybody what we’re about to do right now?


Mike: Sure.


Jon: Yeah. We’re on our way to go trail running at the Ledges Shelters in Cuyahoga National Park. So, in just a few minutes, Mike and I will be galloping through the woods through the rocks. These rocks are, according to all of the very smart people in the park system, 300 million to 400 million years old. So, while we run through these rocks, we get to think about the people in this community, ourselves, our families and the legacies that we leave and what kind of impact we’re going to leave 400 million years from now. What do you think of that, Mike?


Mike: Wow. That really brings new meaning to this trail run we’re about to go on.


Jon: Take care, everybody. Enjoy.




Male: A few months which was just phenomenal. So, just a sweet human being. One of the most brilliant minds I’ve ever tapped into and he’s really a friend and a mentor. I’ve learned so much from David and I treasure his friendship and I am so, so, so pumped for you’re going to experience what I experienced a couple of years ago when I saw him speak for the first time which I was blown away and I did take quite a few pages of notes. So, Mr. David Osborn. Come on, brother.


David: Thank you, sir. Hi, guys. It’s good to be with you, guys. Hey, I don’t know about you but if what Hal Elrod has is brain damage, where can I get some brain damage? Anybody else with me? Like if you guys have a seminar, do I got to run against the wall with my head? And then the second thing I wanted to bring up before we get started, is Ursula in the room? Hey, Ursula. Is Mara here?


Jon: No, apparently.


David: I just want to give huge props to you, Ursula and to Mara, for being so open-minded to accept this Brokeback Mountain thing we got going on with Hal and Jon. I mean, you guys, what a giving wife just to let that happen. It’s amazing. Not many women can do that so proud of you guys.


Jon: Thanks for the hall pass, Ursula. So great. Hey, this is a really good start.


David: Good. Thank, God, they laughed. I didn’t know for sure if they would. Brain damage is a touchy subject. Not to mention Brokeback Mountain.


Jon: Oh my gosh. Several boys are questioning being here right now. That’s okay. David, I know there’s a lot to share. I’ve also gotten to know you and your beautiful wife, Tracy, your daughter, Bella, your new boy, Luke. He’s a year old. Bella’s eight years old. And as I’ve gotten to know you, one of the things that have been cool is to hear more than just the guy that just became a New York Times best-selling author by the way. How awesome is that?


David: Thank you.


Jon: Wealth Can’t Wait. If you have it, pick it up. Wealth Can’t Wait, got to check it out. There are some fans in here, obviously.


David: Hal asked us to give away a copy, so I believe we’re emailing every one of you a Kindle version, so I think that’s going to happen after.


Jon: Awesome. Awesome.


David: My pleasure.


Jon: Thank you, David. I know that you’ve been very open with me that your childhood shaped you in a lot of ways. Some ways that I think would surprise people.


David: So, yeah, I’m going to do something that you guys have never done before. I’m going to talk a little bit about my childhood which I normally skip over and I think part of it is because of the conversation I have with Joe on the plane.


So, my dad was a Green Beret and my dad’s vision of how to raise a child would’ve been considered normal probably 150 years ago. So, I don’t want to sound like I had an abusive or some of the things Joe went through but my dad’s idea of raising a child was pretty much to keep the children in fear most of the time. So, I grew up pretty much in a household where there was a lot of fear. Children should be seen and not heard. Anyone else has that? I know millennials are going to be like, “What are you talking about?” because with my kid today if he’s crying, he’s like, “Can I buy you a car? What’s wrong?” But my dad had a different perspective sort of like, “If you hurt yourself, okay, you got one minute to cry or else I’ll give you something to cry about,” that kind of stuff, right? And the second thing my dad did, and I love my dad. I want to be very clear. I’ve nursed him as he died from cancer. I changed his diapers when he was really, really sick. The irony of life is that just as you get strong enough to stand up to your father, they get weak and soft and kind so that’s kind of like, “I want to fu– oh, you want me to hug you? Okay.”


So, you do what needs to be done, right? And the other thing is he was very stern with my mom too, so I would say that to this day I can’t watch any violence against women. So, I’m not saying my dad was abusive to my mom. He wasn’t but he would’ve crossed the line that most people wouldn’t cross in today’s age with yelling at my mom, treating even my sister with that same kind of violent personality he had. And let’s be fair, he was behind enemy lines in Vietnam. He was in charge of assassinating the second-in-command of Viet Cong. He was a warrior. That’s what he did. In fact, during Gulf War 1 he said to me, “Son, you ought to sign up.” I’m like, “Why?” He’s like, “There’s nothing like being on the battlefield. It’s the greatest thing.” I’m like, “Okay. Mom? Mom?” Hey, my mom was a realtor, so I got into real estate. So, my dad would be considered abusive by today’s terms but just a punch in the face if you’re speaking back and knock you around a little bit but the good thing about that is if anyone ever mess with me, you should’ve seen him, like if a teacher’s treated me in a way he didn’t think it was respectful, he just tear everybody up. Yeah. You know, that was him. He would tear up waiters, waitresses, and then he tells you he loves you, give you a bear hug so it was a complicated life.


But I grew up in a lot of fear so my point of all this is my brothers and sisters, we had quite a lot of fear and so a lot of what has driven me is to get away from fear or to have freedom. So, my whole drive in life is to never have to be in that environment again. And so, when you hear me talk because I’m going to share with you a lot of secrets today to success and what I’m going to share with you works. I guarantee it works like I know because I’ve studied it. I’ve done it. I’ve lived it. I’ve seen other people that have studied it, done it, and lived it. But what I don’t know is what your engine is, so I don’t know what your motivation is. I don’t know what your drive is. And keep in mind that the things I’ve gone through to get to be who I am, a lot of it comes from that beginning of trying to get away from the environment that I don’t want to be in.


The same thing about being a military son is you move all the time. So, I moved like ten times before I was 13 but my dad retired, and we got to Texas and I was about 14 years old and then I went to schools in Texas. I think because I moved so much, I just went ahead and got thrown out of multiple high schools because I was used to moving so I thought, “Well if I act up, they’ll throw me out. I’ll have to go to a new school.” That’s kind of my normal. My normal is to a new school every year. So, I’ve got thrown out to three high schools. I started doing drugs when I was about 15. So, I normally I don’t go into all this stuff because It’s way, way in my past but from 15 through about 20 I hit drugs pretty hard. And then at around 20, I just thought things were getting out of hand and I ought to stop and I did. I just stopped. But in the middle of all that, I still had some success. I had some wins. So, at 17 I started a lawn mowing company and I started making money and that was the beginning of my journey into success.


But then another problem I had as a child which Jon Vroman and I were talking about is I was a very little kid, so I was a little kid. My dad spent all his time with my older brother, teaching him athletics so my brother to this day is the president of the Rugby Club in Austin. He loves sports. He’s very athletic but he only needed one guy to work with. So, and I was always so grateful because he was not a fun coach. I mean it was like, “Whoa, thank God I’m not dealing with that.” But then I was slightly annoyed when people would go play soccer and I’d be like, “Pass me the ball,” and they would roll right by me and I’d be like, “This will shoot,” then I miss it. So, I wasn’t a great athlete either, but I had this sort of like, “Gosh, I wish I was a better athlete thing going.” And so, the one thing, the curdle I always kept alive as a kid was like, “Why not me?” Like I was a why not me like, “Why am I not the most popular kid? Why am I not the biggest, fastest kid? Why am I not a better athlete?” But I didn’t like go with that. I was always like well why not me?


I remember even doing a pickup game of American football. I was raised in England. I was kind of a military type school from 6 through 13, a boarding school with kept corporal punishment and I got to America and we’re playing a pickup game of football and all these guys running around and no one was covering me. I was a receiver and I went to the quarterback, I’m like, “No one is covering me.” I felt disrespected in my little unathletic body and the quarterback like I said, “Throw me the ball,” and the quarterback said, “You sure?” Right. These are all very intense people. This is like later on in high school, I’m like, “Yeah. Throw me the ball.” And so, you know what happens, right? I’m open. I turn around. He throws. It goes right through my hand, hits me in the face and he goes, “If I throw it to you, you got to catch it.” Because that’s what quarterbacks do, and he never threw it to me again.


So, I got these experiences and I remember when I was at that military school in England that the things I held on to were like I remember the story of the ugly duckling. You guys remember that story? Like the story of the ugly duckling and the idea that you’re rejected by many, many things and then you just keep true to yourself and you come back as a swan. So, I remember weirdly as a kid like that story, somebody probably framed it for me where it had meaning. I held onto that story and then, yeah, there was another story which was, oh yeah, the flower that blooms latest, blooms longest. You guys heard that one? So, little things I would hold on to, to own my journey. And I didn’t really have a role model at home that I wanted to emulate because I didn’t want to be that guy. In fact, I used to get kind of enraged internally the way my dad would treat people but not really be able to express it, but I wasn’t going to choose that.


So, I got all this trouble in high school and I’m getting thrown out of schools and stuff, but I started a lawn mowing company. I was always a pretty good worker. I like working. Working seemed to have meaning for me and I started cutting yards and I got money. I made $20,000 when I was 17 years old living at home and I was rich. I guess I was richer than a lot of kids and I noticed when I had a little money, hey, people seem to, you may not be able to kick the ball well or do other things well but it’s kind of cool to have some cash and then I hired a second truck, so I had two trucks off cutting yards. And then I graduated from college and my dad said like, “Marines, college, you’re out of the house, those are your choices.” And I should be clear. My dad was loving. He would embrace you. He wasn’t just an ogre. He was both sides like he would be the life of a party. He could be very funny. He could be very engaging, but he also had this temper that he didn’t really have a good handle on. So, then Marines, college, you’re out of the house. So, I said, “Well, out of the house doesn’t sound that good. I really just rather run my lawn mowing company. Marines definitely is out. So, I’ll just go to college, but I’ll show you, I’ll fail everything.”


So, I went to college, never went to a single class and got 0.2 my first semester. I got a C in PE or something. I don’t know. So, anyway, long story short, I start kind of pulling my threads together and I think around 19 I went to a Tony Robbins event. It was smaller than this right after he’d written Unlimited Power but before Awaken the Giant, and began this journey sort of like self-discovery like there were guys out there willing to share with you tricks and techniques that if you apply them could help you transform your life. And from that point forward even though I kind of barely got through college with a 2.3 degree and took me five years but I began to really study things outside of college like I really began to study life at a very high level. I read almost every book you could imagine. I read the Bible cover to cover. I read the Upanishads. I read the Mahabharata. I couldn’t make my way through all of the Koran, but I read some of it, and just started seeking like when you smoke weed it’s quite easy to be a seeker. You’re like, “Oh. What’s the meaning of life, man?” So, that was like the propellant behind my journey.


So, I’ve studied. I’ve applied. I’ve learned a tremendous. I’ve spent hundreds of thousands of dollars on seminars and I’ve had some success. I make a lot of money more than a ridiculous amount of money really compared to 99.99% of the world and it’s been a long freaking journey to get there but it’s all because of this stuff that I’ve learned from other people. Great mentors have shown up, great teachers have shown up, great peers and comrades have shown up. And so, I can teach you exactly what to do but the part that I want to be clear about is I wouldn’t want any of my kids to go through what I went through to get where I am today, and I don’t know how that affects your ability to drive forward. I honestly think when I was selling real estate, I’d meet a client. It was like a blue-collar client and they seem so happy. I’d be like, “Man, they’re just happy.” They got their wife and their two kids, and they have a barbecue every weekend and they’re not that ambitious. And maybe that’s a better way to go. I don’t know. But I can definitely share with you how to win and how to succeed because that’s been my journey and success becomes a virtuous cycle. You’ve heard of what’s the bad cycle? Self-destructive?


Jon: Bad cycle?


David: Yeah. You’ve heard of vicious cycles. Thank you. So, vicious cycles are where things go bad and they go worse, worse, worse. There are also virtuous cycles. So, you can get on a virtuous treadmill and things get better and better and better and better and once I really applied myself with all the skills I learned from so many different seminars like this one, my life became a virtual cycle that’s just propelled me to where I am today. So, that’s really the first time I’ve given that background. Usually, I give stories of other people because I don’t want it to get confusing that I hated my dad, or it was near like what Joe dealt with. I just can’t even imagine. I had love. My dad loved me. He just had an anger problem and my mom loved me. So, I grew up in a loving environment with quite a bit of fear and pain in it.


Jon: Hey, thank you for sharing that with us, David. That’s awesome. Is that pretty cool? Awesome. So, you just mentioned the idea of how do you create an upward cycle versus that downward cycle. And you listened to Joe and even Pete yesterday and yourself, and a common theme there is you all went through something where I think we all recognize. It could’ve been a downward cycle. What was it that triggered that upward cycle?


David: Yeah. So, I think it’s hope. I think you have to believe in yourself fundamentally and I think the one thing I’m proud of myself is that little kid for is I never really quit on me. And I don’t blame people that do quit on them, honestly, because people have it way worse than me and I can get it like sometimes it’s just so damn hard. But you got to – I love one of my phrases, “Why not me?” Like I always carry that with me. Why not you? Why not you? Why not you? Why not you? Why not you? Why can’t you have a magnificent amazing life with love and abundance and great friends? And if you keep asking that question yourself, why not me, my experience is the questions lead you to outcomes. So, I didn’t quit on myself but then I was lucky enough to have amazing mentors and people around me, Tony Robbins that first time I saw him in the small room and we had a dialogue and Gary Keller the founder of Keller Williams, he was an amazing teacher who was around from age 16 forward. I was just lucky enough to see because I was seeking. Seek and you shall find, right?


So, I was seeking, and I found answers and by never, never quitting on me and opening my mind and looking around for a way, I began to find a way. And then when I applied the things that I’ve learned from a Tony Robbins in Unlimited Power or Gary Keller taught me ONE thing, I began to get positive results. And when you start getting positive results, you’re like, “Wow, if I apply that again, it’ll exceed my life further, expand my life further,” and then I had new saying that struck me which is, “The journey of a thousand miles begins with a single step.” You all know that one, right? And I remember thinking, “Oh, I am so certain that I am the beginning of this journey.” I was like, “Oh,” I know I’m going to walk the path and I’m going to be committed to getting to the best possible outcome I can but right now I’m at the beginning stages and the beginning stages were tough because I look stupid and I would screw up and I would make mistakes and I had to just get back on the path but there is a path that every one of us can follow if we trust ourselves and trust our intuition and keep awareness and keep attuned to what your choices are that will never let you down. You cannot fail if you’ll trust that inner voice and follow that path.


Now it might occasionally mislead you. You’re going to fall in a lot of ditches. You’re going to make some wrong turns but if you’ll just kind of recenter yourself and ask, and I’m not a religious man but I’m certainly a faithful man if that makes any sense like I have a really great connection with something and I have no clue what the hell it is like I don’t know what it is at all. It may be just imagination but whatever it is, I surrender constantly to being the best, to getting to the best outcome I possibly can, to being a person of service and being a person of integrity. And by surrendering, continue to do that even if I screw up amazingly badly, drink too much or do something silly with my life, you can shake all that off and immediately reset just with the willingness to move forward in the right direction. So, I’ve never really quit on that piece, and then amazing resources came to my aid like training people, teaching, learning, friendships. And as I kept walking that a thousand-mile journey, just like Hal said, like suddenly you look back and you’re like, “Wow. Check this out. Like it is kind of like I thought it would be. It’s amazingly abundant and it took me a really long time to get here.” And every step was necessary like if it’d been shortcutted in any single way, it wouldn’t have been enabled me to learn, to know, and understand what I understand.


Jon: One of the things you shared with me at one point was that you believe that change we often think that change comes from the inside out and you also have another perspective on that so it’s something…


David: Yeah. So, there’s that song. If you want to change, start with the man in the mirror.


Jon: brotha James, right? Probably.


David: But I don’t believe that’s really true. I believe all change comes from the outside in. So, let me rephrase that. You have to have the choice internally to make change but after that, it’s where you put yourself that will determine how well you succeed way more than who you are. So, you should write that down. Change comes from the outside in. So, if you hang out with your five closest buddies and they’re extremely athletic, and they do runs all the time and they lift weights, the odds are you will be athletic. And in the same way, if your five closest buddies drink every day and do crack, cocaine every day, the odds are pretty high that you will drink and do crack, cocaine. That’s an extreme example but you must control your environment and set yourself up to win. So, the way you set yourself up to win is you have great people around you. It may be easier to me, for me, because I moved 10 times before I was 13 and then went to five high schools to change friends. I get that but once you realize you get to choose who you spend time with, it’s kind of liberating.


And it took me a long time to figure this out. I let a lot of people suck energy off of me for a long time before I finally said, “Look, you have to earn the right to be in my circle,” and it’s not because I’m arrogant. I work hard to be me. It’s not easy to choose the path of integrity and making a difference and impacting the world. And so, I choose who is going to be in my 5-foot circle and I’ll give time to everybody but the minute I see you’re wasting my time, I will not continue to give that time and the reason I meet a guy like Hal Elrod and then completely fall in love in with him. Don’t get jealous, Jon.


Jon: There’s room.


David: There’s room? Nice. I love that Brokeback stuff. Man, what a liberating. What I love about a guy like Hal is when you see people making a difference in the world in spite of what’s going on in their lives. When you see people that have overcome challenges to do what the difference is they make in their lives, I’m 100% in for that person. There is nothing I wouldn’t do within reason, Hal, for people that are like Hal said, “I’m going to make a difference while I’m on this planet. In a short time, I am part of the solution, not the problem. I am part of the light, not the darkness. I am here to be a person that changes lives and changes my own life,” and people like that I’m all in for and if I could find a person like that, I will stand for that person because every day I’m around Hal Elrod I become a better man and everyday he’s around me, I hope I influence him for the positive. And if you surround yourself with people like that, it’s so much easier to make a positive outcome in life.


And early on, I try to hold on to some friends from high school and college and I remember one guy he handed me a business card that said, “The little tree people,” and he said, “This is how you make me feel.” And I really felt terrible and I was like hurt. And what I realized was my friend was, you know, oh I forgot to tell you my favorite sports, right? I was really good at Dungeons & Dragons. Anybody else Dungeons & Dragons here? The chicks dig it, man. They love Dungeons & Dragons players. I was the dungeon master. Whoa. Anyway, that’s another story. So, the reason my friend was smoking weed every day, sitting on his couch, doing the minimum amount of work and still playing Dungeons & Dragons. I quit Dungeons & Dragons at 20 and I still have fond memories of it, but I realized that having the ability to catch a fireball on paper actually didn’t make any impact in the real world. Nobody took you seriously because, “I’m going to fireball you if you don’t treat me nicely.”


So, but my friend was stuck in that space and he didn’t went out. I was really sharing what I was excited about. I was sharing what I was doing that was like reading a book or going to a seminar and it was for whatever reason making him feel small. Maybe my delivery was poor. Maybe it might be my enthusiasm came out as arrogance, so I don’t really know. It’s very possible that’s the case. But at the end of the day, I had to move on from certain people, and so I did. And I still to this day like you got to earn the right to be in my life and I hopefully earn the right to be in your life not by being perfect, not by being the best but by being earnest and authentic in your effort to be the best version of you, you can be. And so, that’s what I learned and that’s why I love Hal and different people like that.


Jon: So, I know you’re conscious about who you’re around. I also have gotten to know that you’re really intentional about what information you allow into your space.


David: Yeah.


Jon: You even have mentioned a few times seeking, constantly curious, but I think there’s an interesting distinction that I think you could share about. You’re very open in seeking for information but you’re also very willing to close off things from getting to you. Talk about that.


David: Sure. Okay. So, there’s a lot of chatter about North Korea and they’re putting up a lot of things like maybe we’ll get nuked by North Korea tomorrow. Let me tell you something. I doubt any single person in this room can do anything about North Korea. My guess is there’s not a single – my wife is half Korean and she can’t even do anything about North Korea. So, why would you allow fear about things you cannot control come into your life? So, I have something I called being unhooked. So, everyone just stand up with me for a minute. Everybody stand up and imagine your arms are samurai blades and they’re super razor sharp here and I want you to run them around your body without hitting anybody. Wait. Wait. Wait. Watch me first like, “Shu, shu, shu, shu, shu, shu, shu, shu, shu, wushu, shu, shu, shu, shu.” All right. Don’t hit anybody. Go.


You guys are awesome. High five someone and sit down. So, what you just did with your samurai blades is you cut all the psychic hooks that are in your being because they are hooking you all the time. That’s their goal is to hook you in and make you give a crap about something you cannot control. So, whenever I watch the news, you should just mute it during the actual news and then turn on the advertisements because that’s really what they’re doing. They want you to watch the advertisements. That’s how they get paid. So, everything else is BS to get you to watch the advertisements. And when you get riled up about, I mean, this country is so divided right now, and it is so crazy like left, right, hate. None of it matters. What matters is how good are you as a neighbor, how good are you as a community member, how good are you as a parent, how good are you as a father, a husband, a wife, how good are you in the world you live in. Thank you.


So, when you allow that bullshit to get and permeate your life, really, you’re poisoning not only yourself but the world around you and you got to unhook from that and I fall victim to it all the time. I’m not saying I’m perfect. I want to be clear like just the other day I was like, “Well, could they just shoot that guy in North Korea already?” like they’re not thinking like why am I having that thought? Maybe he’s a nice guy. I got no idea. I’ve never met him. So, understanding that is going to happen to all of us that one of the resets is can you pull yourself out of that and get purposeful with your life? And what’s worked for me is having such a compelling vision for my future, such a driving, exciting, powerful vision that I’m excited about what I’ve got to work on like I’m excited about making a difference. I’d like to give away $100 million in my lifetime. I give away the most money this year I’ve ever given up, $350,000 when I think it’s chump change for what I should be doing.


Seven hundred million people in the world don’t have access to clean water, 700 million people in the world wake up every morning and their whole mission for the day is to get water. Just think about that.  So, like how could I impact that? How could I make a difference there? And how could I run my businesses better? And how can I make my right-hand man Matt King,  who’s left, be massively successful and help him be a better father? And how can I help my kids grow up to be amazing kids and help Hal’s kids grow up to be an amazing kid and how can I be the best husband I possibly can to my wife which honestly is one that I probably fall down on a little bit but I’m working on it. So, those are the questions I ask myself and either you can hear it over and over again. Joe said it yesterday, but you just got to ask yourself questions. How do you change the world? You ask yourself a question. The question is what can I do to fill in the blank? What do you want? Let’s play it along. Who wants something in here? Anybody? Yes, sir. What do you want?


Attendee 1: Oh my gosh.


David: One thing. I know that cycle.


Attendee 1: Peace and harmony with the family and then being able to create and do things that I want to do.


David: Which one of those is more important? Do you have strife in your family right now or do you want to talk about creation?


Attendee 1: Well, I have created my own and I need to…


David: What would you like to create?


Attendee 1: I’ve already created it.


David: What is it?


Attendee 1: All-weather precision guidance.


David: Okay. You got all-weather precision guidance. Wow. Smart guy. So, what needs to happen with that to go to the next level?


Attendee 1: Funny you ask that question. That’s why I’m here.


David: Okay. So, what do you think needs to happen?


Attendee 1: I need to put it in front of the people that can help me get to the next step because they are the ones that have the knowledge in order for me…


David: Do you need more customers? Or do you need more business skills?


Attendee 1: Business skills.


David: Okay. So, I need more business skills. So, if I were him I’d be saying, “How can I get more business skills?” And what do you think would answer him? Shout it out. Three things. What could he do to get more business skills? Anybody? Network. Yes. Go to join a great group like Joe Polish’s group or this group. Yeah.


Attendee 2: Research.


David: Research. Do research. Read the E-Myth, one of the business greatest business books of all time. What else?


Attendee 2: Coaching.


David: Coaching. Get a coach. Hire a coach, right? So, we have all the answers within us at all times, all around us with people. So, if you just ask the question for anything you want in life, you’ll get answers. The key is your write that stuff down and then take action on it and I’m extremely purposeful. I’m almost I want to say obsessive, but I don’t want to scare you guys off but I’m almost obsessive about my goals. These are my goals, and this is what I try to do every year. This is my eight areas of goals that I set up for myself every year. And this is my flight plan. Yeah. I’m lucky enough to have a plan. I guess Hal mentioned it. I normally don’t talk about it that much. It creates a weird reaction in people that I don’t mean it to create. But when I do fly a plane with a pilot, let me tell you what he does. He sets the flight plan and then he gets approval and then he takes off and he’s flying. And then a storm shows up, but he’s got to deviate to the right where there’s heavy traffic. He’s got to deviate to the left. That’s what my goals are. They’re my flight plan but they’re not embedded in stone. I change them as life changes with me.


So, if I said I want to run a marathon like I was going to run a marathon around 12 miles twice and I’m like, “Are you freaking kidding me? It’s like I feel sick. I am not running a marathon.” Like you can change your plans. You can change your goals. The third part of that is I also met a guy who runs all the time. I’m like, “You must be in great shape,” because actually, I got no cartilage in my knees and no cartilage in my ankles. I’m like, “Why do you do it?” He goes, “It just feels so good.” I’m like I don’t want to run a marathon. I’m out. So, it’s a flight path and it’s my goals and what I found is if you choose a purposeful outcome in your life, I also have a five-year vision and we teach a lot of this and we have packages for it, but I have a five-year vision back here that’s very compelling for me. I know exactly what my life is going to look like in 2022 and I’m not like it’s right in here it. It’s like four pages so that’s my vision of my life.


Jon: Can you share some of it with us?


David: Sure. Luke’s 6, Bella’s 13. My wife who I’m not going to fall for that one. I’m not going to tell you. My oldest daughter is 35. I work from our beautiful house and like awesome. The views are incredible. They calm the soul, stimulate the imagination. The layout is clever, takes full advantage of the sight. The team works here, and we crush it. Our new home is perfect for our family. The kids’ wing is great for the kids. They have their playroom. They have their bedroom. It’s all creating a perfect flow for their lives. Tracy loves the craft section where she and the kids can express their creativity. We have a workout room in my library. We have a movie room and an outdoor area that inspires. Acton Academy where my kids go to school continues to amaze us and it’s such a dynamic healthy place for Bella to explore her capabilities. Luke loves his school now that he has joined. So, I could go on and on, but you get it. Like it’s compelling. It’s really exciting to me to live this life and I craft my life all the time. I’m an active participant in my life and like I architect my life and I’m not arrogant enough to think that I’m in complete control of my life. It could change tomorrow.


Hal had a shocking call and I was like, I mean, I was so close to all that. It’s like, “Wow. Your life can change in an instant,” and then look at Hal, just powers through it, comes out the other side as heroic as ever, more so than almost anybody I could imagine dealing with that, but things can change in an instant. I get that but I’m fully participating as long as I can with all of the facilities I have to get the outcome that I want in my life while I’m living and breathing on this planet, fully aware that any moment something could change and put me off. And if it does, I’ll do my best to be half the man Hal Elrod was when he was going through his trial, his recent health opportunity. So, I’m fully participating. I’m all in.


Now, the other thing I want to share with you is this journey of goalsetting started 20, 30 years ago. Now I always forget like 10 years nowadays, so I guess it was 30. I wish it wasn’t. I wish it was only 20 but it was 30. And I was terrible at it. I want you to know I would write down six goals and I’d achieved two of them in a year. I’d forget about them like nine months later I pulled them out of a drawer and I’ve done nothing. So, don’t be intimidated by you see. What I did is I just journey of a thousand miles begins with a single step. I just kept choosing what I wanted to have in my future, choosing the outcomes that I wanted for my life and I kept walking stutteringly and staggeringly towards them.


And then the second thing I found to make myself get to the next level was peer partner. So, one is I’d write down, be purposeful with your life, be clear on what you want because if you don’t know what you want then you get what you get, and you don’t get to throw a fit. It’s like the Cheshire Cat said to Alice, “Where do you want to go?” She goes, “I don’t know.” She goes, “Well, it doesn’t matter which path you would take.” If you don’t know where you want to go, it doesn’t matter which direction you go and that’s okay too. Like I said, I want to be clear there are probably these people sitting on a mountaintop somewhere and just going, “Ohumm. Aaahaaahaaa,” and having an incredible experience of life probably way, way better than my experience of life and that’s cool too. That’s just not what I know how to do. I know how to be purposeful, drive towards an outcome, be fully engaged in designing my life and sort of have a series of wins that reinforces my virtuous cycle towards getting more of what I choose and what I want. That’s what I know. It seems very Western to me. I’m pretty sure if there’s an Eastern way that is way different and maybe way better, but this is what I know.


So, the first one is to be purposeful and choice in what you want, know what you want, have goals, have a vision. You can create anything. The cool thing about a vision is you could write down whatever you want. Angelina Jolie could be your wife. Robert Redford could be your husband. In the world of the future, you could probably have both of them. Who knows? And secondly, surround yourself with people that are a stand for your greatness. Surround yourself. If you’re in that conversation, I still criticize stuff, but I used to do it a lot more and I didn’t like that part of me. If you’re in that conversation where somebody just talks about how bad everything is, “Oh, it’s too cold in there. Man, that guy just went on. He talked so much about his goals. He kept talking about his plane, what a freaking show-off.” If you’re in those conversations all the time, you got to step out of that.


You want to be around people that say, “What do you want in life? What do you choose? What outcome would you like? How can I help you get there?” Let’s be a stand for one another to do what we say, and we create a peer partnership, me and Tim Rhode and Pat Hiban. Anyone know Tim Rhode in the house? And we held each other accountable since 2004 with Tim and 1997 with Pat to where we would exchange our goals and we would exchange it. We get on a call on a regular basis and says, “How are you doing? Are you on track? Are you not on track? Are you being the best husband you can be? Are you making the money you want to do? Are you working out? Are you getting in your workouts?” So, you create a peer tribe around you that supports you in your goals. You have to hire coaches. Like I talked to people early. They’re like, “Well, what are you missing?” “I’m not working out enough.” “Well, go hire a personal trainer.” Have him show up to your house every day at 6 a.m. What are you going to do? Like, “Go, go, go away. I’m trying to sleep in here.” Like you have to create an environment that forces you to get the outcomes you want.


One of my environments in our house is we have a healthy chef cook meals. I want to eat healthy, but I have a very weak soul if there’s like ice cream and chocolate. Have you guys ever broken up chocolate on vanilla ice cream and put Baileys on it? I mean, gosh. How do you feel 15 minutes after is not so good but right where you’re eating it it’s like wow. That’s an orgasmic food right there. But if I don’t have ice cream in my house and I can’t do it, right? So, I try to minimize the amount of junk in my house. On my countertop, I have a bunch of nuts like walnuts and sunflower seeds. It’s like so when I’m snacking, I just go right, and I graze across. I get a little handful of each. So, I try to create an environment. I have a healthy chef come over and cook delicious vegan meals. I’m not vegan but delicious vegan meals because I know – you know what the number one killer in the world is? The SAD. Anyone know what the SAD is? Standard American diet. Standard American diet is the number one killer in the world. Now everybody’s copying our food. They’re all dying too. Everybody’s getting fat and dying. It is so hard to eat healthy in this country. It’s getting better. It’s way better. Gratitude Café. Yeah. Nice, huh?


But it is really hard to eat healthy in this country. I got trapped in Memphis at the airport one night for three hours. I thought I’m going to go to every restaurant in here and pick the healthiest thing I can. So, I went to every restaurant in the Memphis airport, the healthiest thing was a Cobb salad with blue cheese dressing. So, that’s not bad I guess but it’s not healthy. So, that’s the world we live in. Why? There’s not like some evil plan. It’s just convenient. That food doesn’t go bad so when you eat food that doesn’t go bad, you might go bad. So, I had this chef shows up and for $500 a week she cooks approximately 20 meals, about $25 a meal. We have to shove it up in our food that includes the food and then we just eat it and we throw some away. Sometimes it tastes awful honestly and we don’t eat any of it and sometimes it tastes great. Now I realize that’s a money thing but that goes full circle about whys you should be a better business person that actually make some money, so you can afford to like and that’s a whole different skill set.


Being a business person actually is the funnest journey I’ve ever been on in my life, but it isn’t easy. It requires a lot of different things. So, to create an environment to support your goals. That means the people, the food, the energy, everything, the books you read, the television you watch, and I’ll be completely honest, my weakness right now is my freaking telephone like I can be on that phone while I’m with my family and completely not attach to them. I’m like, “Yeah, sure. Bella, I’ll play Barbies with you,” and then I’ll set my phone behind her and hopefully she’s not looking and like she knows, man, like that’s bad energy, right? So, you’re going to constantly stumble and fall in like you just got to figure out a system, put an environment in place where I’ve told my wife is, and we did this once before and we got off it, put the chargers by the front door. When we walk in, we plug our phones in, and you never to get on your phone. You never get to unplug it from the charger.


So, I’m not looking for denial. You can go look at your phone. My wife says, “You’re like that crack addict when we had it. You’re standing in the corner like this like a smoker.” But I don’t let myself unplug it and it’s not a very comfortable place to hang out for like eight hours, so I just have to put it down and go back in. So, we’re going to restart up that environment. So, you get and you go, “How can I be more present to my family and be off the phone? How can I get off my phone? Put the charger by the front door.” The questions lead to the answers and then you write it down like right here. One of my goals this year is four 48-hour periods without electronics. I’ve done it once year-to-date. How many months are left? I don’t know. Not many. So, I’m going Thanksgiving weekend we’re going away for nine days. I’m going to try to kill it twice like I’m going to try the front end, back end, no phone.


Jon: Hey, I got an idea for you.


David: Yeah?


Jon: So, we learned this idea at one of Jonny V’s dad retreats. There was a guy who told us that the best investment he had made was gun safe and he said, “I don’t own a gun,” so when I get home because he had the same issue, he would let his kids turn his phone off and put it in the gun safe.


David: Nice.


Jon: So, no phone.


David: I like that a lot.


Jon: Yeah.


David: We went on a trip once with some friends of ours and we said, “No phones,” and it was really great. We were more connected as friends with couples than we’ve ever been for like three or four days. And by the fifth day, we were all like hiding it behind the couch. “I got to go to the bathroom again,” and like running to the closet. But it was really for the three or four days, we were like connected like we’ve never had before.


Jon: Maybe one of my last questions. I know that you’ve done so well in your real estate business, in a lot of areas in your life, and yet one of the things that I think is admirable is that you continue to think big. You don’t rest on one success. You’re constantly expanding your thinking, a skill that I think we could all benefit from. What could you share with us about how you keep expanding your own thinking?


David: So, I’ve got a theory, a philosophy. You can write this down. You’re either expanding or contracting. And you’re either expanding in life or contracting in life and there is a time to contract. My mom is 82. It’s time for her to settle down, soften up, play bridge. There’s going to be a time for contracting. Unfortunately, there’s no stasis. You can’t just stay the same. If I could just stay the same, I would stay like five years ago, healthy, got money, life’s going good so maybe 10 years ago, but you can’t. There’s no stasis. There is either expansion or contraction so it’s your choice. So, I choose to contract, or I choose to expand. And if you choose to expand, you have to develop new resources, new facilities, new capabilities, new areas of growth. And if you choose to contract, you really don’t have to do anything because that’s what life does. Life naturally contracts. So, my choice has been to continue to expand in all and every way that I possibly can.


And so, the reason you see me now creating a private equity fund that I believe can be bigger than everything I’ve created up to this point is that for me, the journey is the destination and what I go through to become capable of doing the types of things I’m trying to do, that’s the reward to me like trying to work hard, be balanced, be a great father, be around with my kids right, build things that are amazingly massive and then figuring out how to give it all away and make a difference in different people’s lives. To me, that’s the essence of the journey. Joe Polish would just say I have an addictive personality and I’m addicted to success. That’s also possible. But here’s my real belief, and are we about done? Just good wrap?


Jon: Whatever you want to say.


David: Yeah. Well, it’s a good wrap. I got a good wrap.


Jon: Nail it.


David: Right. So, look, here’s my belief. Who wants to change the world in here? Raise your hand. All right. Okay. So, how about this? How about we change the world together by doing the following thing? Each one of us chooses an area that we love. We choose something we’re passionate about. We choose something we can do really well whether it’s an automatic unguided missile system. Is that what you said? Or whether it’s – what do you do, ma’am? What would you like to do or what you’re calling?


Attendee 3: That’s what I’m here to think.


David: Okay. All right. How about you?


Attendee 3: Staging.


David: Staging. So, if it’s staging houses to be the most beautiful houses so that people walk in and they fall in love with them and they want to buy them immediately or if it’s being a doctor and healing the world, whatever your calling is, you’d be the very best at your craft. You go out and you read the books, you go to the seminars, and you build a peer group around yourself and you become an expert at it. You become amazing at it. You achieve amazing success, whatever that success means to you and then you choose one other thing, you choose one cause. Maybe addiction. Maybe giving people that are unwell a front-row experience. Maybe bringing water to people that don’t have clean water in the world, something I’m involved in. You pick one corner of the world and then you pour the skills you’ve developed fixing your own life into that one corner of the world. And if every single person in this room took one thing after they’ve gotten in to master their own life and they fixed that one corner of the world, they make a difference in that one little corner of the world, what would the world look like together be? What would our world look like together?


So, that’s what I want you guys to do. My wish is you have the most amazing and phenomenal success in your personal lives and then you find your corner of the world and you pour into that world and we clean up the world together. What do you guys think? Anyone on board? Thank you.


Jon: Let’s give it up for David Osborn.




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David Osborn - Financial Freedom

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We just wrapped up this year’s Quantum Leap Mastermind event in Texas, which was a major success! Jon Berghoff shared the stage with the incredibly successful, David Osborn for an inspiring conversation about how to fully engage with your life so you can create the future that you want. Today, we decided that that we would release the live recording to Achieve Your Goals podcast listeners.

In case you’re wondering, David is the principal owner in the 20th largest real estate company in the US with 2,100+ agents responsible for over 19,000 transaction sides and $4.5 billion in sales in 2015. He is an operating principal and or/investor in five Keller Williams Regions and nine Market Centers, owns 20+ real estate related ventures, principle of a REI private equity group, and the operator of over 35 profitable real estate related businesses in the US and Canada.

Firmly rooted to the principal of knowledge sharing and giving back, David is a member of the Keller Williams Master Faculty and regularly teaches as a keynote speaker.

He’s also the co-founder of GoBundance, sits on the board of the 1Life Fully Lived non-profit, contributes to various charities, and recently co-authored Wealth Can’t Wait: Avoid the 7 Wealth Traps, Implement the 7 Business Pillars, and Complete a Life Audit Today!


  • The journey that led to David’s new book – Wealth Can’t Wait – a comprehensive guide to build true wealth and create the financial freedom you’ve always wanted! Get your copy on Amazon right here.
  • How to become super successful by making small decisions and listening to your inner wisdom.
  • Discover the smartest decision he’s ever made that allowed him to achieve a life of greatness.
  • Find out why David loves the Miracle Morning and how it’s transformed his life.
  • What the richest people in the world do differently to stay ahead and why they never have to worry about money.
  • The “cushy job wealth trap” that’s stopping you from achieving financial freedom.
  • Why NOT taking risks is preventing you from becoming successful.
  • Why you need to protect who you hang out with and surround yourself with winners in all areas of life.
  • David’s billionaire habits for setting and conquering your most challenging goals.  
  • How to create extreme accountability for your biggest dreams in life.
  • Why David’s commitment to authenticity is the #1 contributing factor to his success.



If you enjoyed this post and received value from this episode, please leave a quick comment below and SHARE with your friends. Thank YOU for paying it forward! :^)

COMMENT QUESTION: What is your big takeaway? Write it in the comments below.


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[00:00:31] Jon Berghoff: Achieve your goals podcast listeners, Jon Berghoff here standing in for Hal Elrod, I got to spend some time with Hal last week in Austin and happy to tell everybody he is on his way to recovery, healing. He’s got great support, a lot of positive things around him at this important time in his time. If for some reason you are tuning in and you don’t know why I’m standing in for Hal or who I am, you are always welcome to go back and listen to episode 152.


Today, we have a treat for you, you are about to listen in on a conversation that was recorded at our Quantum Leap Mastermind, live mastermind meeting that took place just a couple of weeks ago in Austin. This is an interview that I did on stage with David Osborn. You are going to hear David’s story in this interview. You are going to hear him sharing his wisdom which super exciting you can find that wisdom not only in this conversation but in his book Wealth Can’t Wait, which depending on when you are listening to this episode it releases well I’m saying tomorrow but if you are listening to this, it’s either today or whenever. That’s all confusing, you get my point. This episode is releasing the day after his book, Wealth Can’t Wait is going live. So, go check out Wealth Can’t Wait, you are going to love this episode.


I first met David… It was kind of a funny story. It was through Hal and Hal wanted to get both David and myself interested in the UFC. I wasn’t an UFC fan, many of you know Hal has been an UFC fan for a long time.


[00:02:03] Jon Berghoff: So, in classical Hal Elrod fashion, he flies me to Vegas. he says I’m just going to pay for you to come so that you can’t debate whether or not this is worth your money or you time.


So, he flies me in and that was my first time meeting David Osborn was Hal, myself, David a good friend of ours, watching a Conor McGregor fight in Las Vegas. I remember from that trip, the fights were cool, it was great, but I had a lot more fun the next day hanging out with David and his awesome wife Traci.


By the way congrats to David and Traci, they just celebrated the birth of Luke who has an older sister Bella, they are an incredible family. He cares a lot about not only the success of his business but the health and well-being of his family. You are going to love this conversation at least I hope you love this conversation, enjoy.




[00:02:51] Jon Berghoff: Thank you, ladies and gentlemen, how about a big round of applause for our special guest David Osborn.


[00:02:56] David Osborn: I was talking to Hal just now back in the room and you know really what I do for Hal is I get him food because I’m really into eating healthy and I was talking to him. You get way too much credit in life for just getting people food.


If you just give people food they love you right? like you can be dating a girl, I don’t know if you remember there was a guy back in the day you are like, “She’s not very nice she treats my friends terribly, she doesn’t look after the house but the food is amazing, I think I’m going to marry her, it’s incredible.”


Because good food man it’s like so, I mean I love Hal and Ursula and it’s just great to know them, but I don’t know that I do that much. We get him food, we are just there for him. I’m going to stand for Hal I told him that when it happened. I’m very goal driven, I actually have you on my goals, I don’t know if I’ve ever showed you that but it says be there for Hal Elrod and the Elrod family and Sophie and Ursula and Howie.


Really all I do is whatever I’m asked, but the one thing I thought I could do was you know, sir we got a great vegetarian organic chef and she makes me food. So, I just, soon as I heard about this I said hey, just whatever you make for us, make double. That’s what we’ve been doing now for a while and it’s pretty good food and so.  


[00:03:57] Jon Berghoff: That’s awesome.


[00:03:57] David Osborn: Food goes a long way.


[00:03:57] Jon Berghoff: That’s awesome, that’s really cool, it’s a testament to either you were here this morning, Hal was sharing some of his strategies which are on one hand sophisticated, on another hand very heartfelt and they are bringing love to his relationships. It’s something he’s always cared about and it’s really cool to get to see how that’s reciprocated.


[00:04:18] David Osborn: I don’t know that anyone has impacted me as quickly in my life as Hal. As you get older in life they say you’ve made most of your friends, it’s not that easy for new people to get in, you have a full life. But I met Hal just like a year and a half ago it seems like. We were keynote speakers together at a conference and I would tease him constantly about who is better, but I actually know he is way better than me.


But he responded like, I was better than you, they clapped longer when they clapped for me. We were teasing each other but then I got to know who he is and I got to know the man’s heart, and he’s got just such a good heart and that’s really what makes it easy to love somebody and easy to care for somebody.


He did weird stuff like sent me a pair of track pants. I was trying to find them I was going to wear them today. They got like a P on them like what’s that brand? Like he just love that brand…


[00:05:02] Jon Berghoff: The perfect pants.


[00:05:02] David Osborn: …The perfect pants right, you are going to wear these pants and these shoes I’m wearing now because of Hal, he’s like, “Oh, you got to get these thin shoes. He’s like got to have these thin shoes. They are cotton comfortable unless you wear them too long, then you kind of like start hurting.” All these weird things Hal does then he’s like a kid, like whatever he said to me super excited like, “We got to have that.”


We live near each other and I have a boat dock and I’m looking at this ridiculously expensive ski boat that is second hand so it’s like 90 grand, it was 150 grand last year and Hal was like, “We’ve got to have it.” I’m like, “Are you sure we’ve got to have it? Can we get like a $30,000 boat?”


He’s like no man, “We’ve got to have the $90,000 boat.” That’s Hal, he’s just like a big kid, he lives life to the fullest so it’s very easy to love a guy like that. So, Hal and Ursula you guys, great to have you in my life and anything I can do for you I will stand for you.


[00:05:51] Jon Berghoff: That’s awesome, can we give that a round of applause. That is so cool. Well David thanks for taking time to be with us today, as I’ve gotten to know you through Hal and through Mike and the GoBundance crew, it’s been really cool to see you being willing to share with anybody your life lessons about how you’ve chosen to live your life, how you’ve approached setting goals, achieving them in a really big, big, big way.


I’ve got in my hand here, this is an advanced reader’s copy of a book Wealth Can’t Wait: Begin Your Future Today. I would love for us to have a conversation and just hear about the journey that led to this book, the wisdom that’s in this book and I’m sure we’ll have time for some questions as well. Are you guys fired up?


[00:06:42] Audience: Yeah.


[00:06:42] David Osborn: I have the opposite of Hal’s story, like how long did it take you to write the Miracle Morning?


[00:06:46] Male: It took me around eight years.


[00:06:47] David Osborn: Okay all right. Someone the other day like told me like I wrote my book in two weeks, I’m like, “Two weeks, you are insane.” So, this has been a seven year project for me. Like I saw Sam Zell, does anyone know Sam Zell? He is a real estate guy, I’m a real estate guy so he is one of my heroes, he’s just a feisty little immigrant from Poland I believe and he’s worth like $5 billion.


But he said, “I just wrote a book, I think it’s the hardest thing I’ve ever done.” And I’m like oh, I had to go up to a preference like thank you for saying that because I just wrote a book too and I think it’s the hardest thing I’ve ever done. This took me seven years, I’ve read it firstly 12 times. I don’t want to read it again, I’m so sick of reading my own book.


But I am proud of it and the impetus from this book was, a few years ago my dad got cancer actually in 2006. He was a great brave colonel and we were very close, we travelled around the world together military brats. As he was sitting there dying, like I knew he was going to die, I just took three years and as I sat with him he had like metastasis cancer in his bone and his lungs and in his brain.


So, it was already like there was nothing. I realized like he had so many stories that he was going to take with him and I wanted to hear those stories forever. I got a videographer to come and video him, so I got like a big bunch of those stories which he hated. He was like, “Oh you think I’m going to die?” I’m like, “Well, I’m not sure dad, but you got metastasis cancer, it might happen.” “Well I’m not going to die.” Anyway he did it for me.


But I thought to myself, “What if I got hit by a bus tomorrow, like what if I got killed?” Well, I’ve got young kids what would they know about me. So, I wrote this book from the perspective of like what will I leave behind for my children? What would they have that would know who was dad and how did he make it work? So, that’s really where I came from, from this.


That’s why probably I was so perfectionistic and Hal said that quote earlier what was it? “Stop being perfect and start being authentic right.” So, I’m really happy with it but it’s been a labor of pain and love and I’m glad it’s finally done but I am proud of it.


[00:08:42] Jon Berghoff: Yeah, congrats.


[00:08:42] David Osborn: Thanks.


[00:08:44] Jon Berghoff: There is a quote right here, it’s the first quote of the book on chapter one, the title of the chapter is A Matter Of Choice. ‘Every decision you make takes you one step closer to being wealthy or one step further away.’ Before you wrote this book, you made a lot of decisions in your life that qualified you to write this book. Give us a taste of that journey that led up to having this kind of wisdom to share.


[00:09:05] David Osborn: So, I was kind of a goofy kid, I was also military, anyone in here a military brat? Anyone a corporate brat, somebody you, or somebody, you moved a lot, anyone move a lot? So, I moved like 10 times by the time I was 13, right that’s what you do in the military, you just move all the time.


So, I was kind of a rolling stone a little bit and then I got to America and I’d lived mostly in England and Germany by the time I was 14. So, I was very like kind of goofy, I wasn’t really connected. I didn’t really have a culture to fall back on, I didn’t know what cool was, I didn’t know what uncool was.


So, I just got into America I actually had a British accent back then. Through my life there has been a lot of like ups and downs. But the one thing that I’ve always been able to count on is sort of me if that makes any sense. Like if I listen to my inner voice and I follow the wisdom from that inner voice and I make good decisions…


By the way, sometimes I totally ignore it and I make terrible decisions. But generally speaking the more of I listen to the inner wisdom, the more my life has become successful if that makes any sense. So, I believe there is an inner wisdom that you have that everyone of us has, call it God, call it meditation, call it whatever you personally want to call it.


But if you just tune into that and listen to it more often than not, because no one listens to it all the time, but listen to it more often than not, that voice will guide you to a place where life becomes more and more successful. It’s not massive change overnight, it’s actually millions of small incremental decisions that will lead you to a very positive outcome not in six months or one month, but in 10 years, 20 years and 30 years.


Today I would say my life is the best it’s ever been in my entire life so far and it’s because of just a thousand small tiny decisions that I built on, in spite of my detours and my bad decisions. But I built on the good decisions and I’ve self-corrected from the bad decisions and today my life is pretty epic and pretty awesome so far, I could screw it up tomorrow.


[00:11:01] David Osborn: I think it goes from just 1,000… Your commitment is to living a great life. If you make that commitment, then you will get answers to your questions and you follow those answers and your life becomes great. I think it’s inevitable but it all starts with that decision.


[00:11:15] Jon Berghoff: So, you are talking about making decisions, what is one of the best smartest decisions you’ve ever made?


[00:11:21] David Osborn: Well, everyone here is already making it that’s to be learning based for a lifetime, to commit to knowledge for a lifetime I would say is the number one most important thing, reading a bazillion books. Like when I was in high school, I was a Dungeon master so, anyone else in here a Dungeon master? Like people won’t even admit this, right yeah I was but there is no way I’m going out there on that whim with you buddy.


So, I played fantasy word playing games and I also used to read a ton of scifi and fantasy and I did that all the way up till I was about 19 or 20 and then I just put it behind me and I started reading sort more self-help books, like Think And Grow Rich, Tony Robbins Unlimited Power I remember was one of my first.


All of a sudden I found that instead of living in this alternate escape of space universe, I can actually live in the real world and learn things, and apply those things and as I apply them my life got better. It really was like, and again I should add to this that I was a bad student too. I got thrown out of multiple high schools.


So, I went to school and I had a really great father so authority was already like, I had an idea what authority was and it was a lot more impressive than the teachers that I had in school. So, I was like, “I’m not really scared of you in any way at all,” and unfortunately I was a rebel without a clue, so I also would push back a lot.


If I didn’t like a teacher I was pretty mouthy and so obviously teachers don’t like that, I was at private schools and they tend to ask you not to come back if you are a highly disruptive influence. So, I was disruptive. I got thrown out, I didn’t see the value in learning, I hated hypocrisy, I had no real fear of authority.


Then I got out of that stage too and I went to college, I didn’t really get that either but once I got into business and I saw that if I read Unlimited Power and I applied some of the concepts from Tony Robbins, or I read Think and Grow Rich, and I started holding myself accountable, I got immediate outcome in my life that was positive.


I made more money, I felt more confident. I had better friendships through my master minding. As soon as I saw that I got addicted to learning. Today, I’m like one of the most learning based individuals you will ever meet. Like, give me something new and I will put it to work right away. I can’t wait to learn to be a better husband, I can’t wait to be a better father, a better friend.


[00:13:25] David Osborn: Manage my time better, to keep my health better, and that’s all because I finally realized how applied learning can transform your life and I transformed mine. I really did, I was a lost, goofy, naughty dungeons and dragons playing kid that did a lot of drugs too in my 15 through 19 age. Today, I’m the opposite of that. I’m purposeful, I’m committed, I try to do a lot of good in the world, I love business, I love making money, I look after my health, I try to be a great dad, I try to be a great friend. All of that is from going from learning stuff that I obviously, A, didn’t value or like really honestly knowing how to kill a red dragon doesn’t serve you that much in life. So, I had a wizard character that could kill a red dragon, and it was great.


It seems so easy but now I’ve learned how to start businesses and how to employ great people and how to create a vision for my life and how to follow that vision and how to spend quality time with my loved ones. All these things you learn from books. I can pick up a book, what was the one Mike you recommended the other day?


It was the board meeting, The Family Board Meeting right, so I read that. Anyone parents in here, parents? All right, we’ve got some action there. So, what’s amazing about being a parent, I don’t know if you feel this, but you feel like you are screwing up all the time, you are like…


[00:14:36] Jon Berghoff: You are screwing up.


[00:14:36] David Osborn: …I am going to screw you up kid, I just don’t know how yet, I’m trying not to really. You have anxiety over that like it’s funny. “Am I being too nice to my kid, am I being too hard on them? Am I being too generous, am I not being generous enough?”


[00:14:53] Jon Berghoff: That’s awesome. I love that. One of the best decisions you’ve ever made is a commitment to lifelong learning. Any favorite books or resources currently and then…


[00:14:59] David Osborn: You mean other is The Miracle Morning?


[00:15:03] Jon Berghoff: Yeah.


[00:15:03] David Osborn: I love The Miracle Morning and you know what I love about it is you could be like a kid just out of high school, you could be a homeless person or you can be the CEO of a fortune 500 company, you can be the ruler of a country. You could be any of those things, read that book and apply it and change your life. Like I loved it from the simplicity of that.


I had a morning ritual but the miracle morning has not only improved that ritual but it’s given me that in acronym S.A.V.E.R.S. When I wake up in the morning ideally at 5:30 and I’m sitting there going okay, “Let’s see how many of these S.A.V.E.R.S I can knock out before I get out of bed.” So, I do like my silence, my affirmations, my visualizations and like out of bed at 5:45 and I’ve done three of the six.


So, I love The Miracle Morning, I think it’s been great from that message, it’s so powerful, so simple, so straight forward and it benefits every single person that does it. So, that’s, I’m a raving fun of that. Think and Grow Rich of course, what’s better than that. Then the other one for me is the Cashflow Quadrant anyone read Kiyosaki’s books?


To me business is this. You have the possibility of being financially free in the United States of America. So, you can be financially free, that means you can do almost whatever you want. There is not a lot of countries where that’s true by the way, at least 60% of the world probably don’t have that opportunity. So, that’s like 4 billion people that don’t have the opportunity we have in America.


Then even if you add in Europe which is a wonderful place, obviously an amazing quality of life, the possibility of succeeding above the average is much harder in Europe than it is in America. We have a giant market place, we have fairly low regulations, we have fairly low taxes compared to like England where yeah, it’s 50% in England but it kicks in at $50,000 or $60,000 a year right. So, they hit you early over there.


So, you do have the opportunity to be financially free and the Cashflow Quadrant shows you clearly in my opinion that you can either be an employee, self-employed business owner and investor and that’s really the journey you should be on. Employed, self-employed, business owner and then investor and ultimately you want to be that investor quadrant.


That means you are financially free and you have that possibility. I think Kiyosaki captured that. Again simple truth that you can see. I can see that quadrant at all time and I’m always asking myself how do I get more and more on the I quadrant, how do you become more of an investor.


[00:17:16] Jon Berghoff: So, you talk about that in the book, you talk about the difference between cashflow based living and asset based living.


[00:17:22] David Osborn: Right, yeah.


[00:17:23] Jon Berghoff: Share a little bit about that.


[00:17:24] David Osborn: So, every one of us should ultimately be asset based living. There is something called the Forbes 400, the 400 billionaires in America. Every single one of those guys on that list is on the list because they have a billion dollars of assets. Now, I don’t want to get lost in money and whether it’s good to be a billionaire, there is a lot miserable billionaires.


Tony Robbins said, “I met a bunch of billionaires and half of them are miserable.” So, and I met people that are so competitive and so driven they seem miserable too. But I’ve also met people that seem to have a lot of fun that have money. I think you have choices around that as well, but I think given the choice between rich and poor, rich is better than poor, that’s just my viewpoint.


Asset based living means you live off the cash flow from your assets, it’s actually right out of the Kiyosaki’s book. Kiyosaki says, “The rich buy stuff from their asset based income, the poor buy stuff from the money they’ve earned, therefore the poor or the middle class never get ahead.” So, if I want to buy this $90,000 boat with Hal which we would split some percentage, I would buy it using the money from my passive income.


So, to me it’s not harming me. But if you earn $200,000 and then you spend 50 grand on a boat you are probably insane. Because if you earn $200,000 and you are paying taxes of $60,000 now you are going to buy a $50,000 on a boat, that’s a 110 grand you are spending too much of your money.


But on the other hand if you make $200,000 earned and then you have property that generates $100,000 in a year, you could probably take all of that 100 if you wanted to and just spend it on living and you would never necessarily go backwards. You can never get ahead living off earned income. If you stay below the money you earn from passive income or horizontal income as we call it, you can never fall behind because the assets are always there and they are always growing.


I liken it to a guy that wins a lottery, he wins a million bucks in the lottery. One guy chooses $100,000 a year for 10 years and he lives off of it and he lives large and he has a great life. The other guy takes the million dollars and he goes and buys 10 single family homes, 200 grand a piece so he puts some mortgage on them.


So, now he’s got a million just like the other guy had, that he has $2 million worth of real estate. Now, because of taxes and managing that, he has to live on $60,000 a year because it’s a little bit less money, there is a little bit more expenses. So, he lives on $60,000 a year but he puts them all on 15 year notes.


[00:19:38] David Osborn: In 15 years those houses are all paid off. Now he has $2 million in assets, they probably appreciated in 15 years at least double so they are probably three or four million in assets. Now, with no mortgage payments he’s living on closer to $150,000 a year and that’s the difference between assets based living versus living off of your earnings.


You should look at every dollar you earn as 10 cents a year in income. So, every $10 you earn is one dollar a year on income. If you really get that from my perspective you are on the beginning of that pathway to financial freedom. So, every $10 you earn is one dollar a year in passive income forever.


So, if I earn $100 and I go spend it on a latte or like a dinner, I just gave up $10 a year for the rest of my life in income and that’s okay to do that. But just understand what you are sacrificing. So, if you earn $100,000 and you blow $50,000 of it on a boat like we just discussed, that $50,000 could be $5,000 a year for the rest of your life in income at a 10% return.


So, if I was looking at this boat off of earnings I would never buy it. But if I’m looking at it off of income, of my passive income sources, then I can always be growing my asset base without sacrificing my future wealth because you want to be financially free at some point in America. You want to be financially free, the sooner the better in America because you had that opportunity.


So, the question is how do you get there? The way you get there is you respect your capital and you invest it wisely. You may sacrifice a little bit in the short term, but in the long run you will be financially free. If you put aside say $20,000 a year over 10 years, that $20,000 because $200,000 but with compounding is now $500,000. If you invested it with that 10% return, you are earning $50,000 a year passive, that’s in 10 to 20 years.


So, that’s a tiny example of what could occur but if you have $50,000 in your passive and you are still earning 100, or 75, or 150, you are changing your entire lives destiny by creating assets that create cash flow versus living off your earned income.


[00:21:39] Jon Berghoff: That’s awesome. You talk about wealth traps in the book.


[00:21:43] David Osborn: Yeah.


[00:21:43] Jon Berghoff: Talk about some of these wealth traps that we can fall into.


[00:21:46] David Osborn: So, the biggest one is the cushy job trap and to me the cushy job is like you are working at the post office or you are a skiing instructor in Vail. I know a skiing instructor in Vail that works like 200 days a year he goes to Australia. He is one of the best skiing instructors in the world and yet he is turning 50 now. His knees aren’t feeling that good anymore.


At his peak he was making probably $120,000 a year as a skiing instructor. He owns one house, guess where the majority of his net worth is? In that house right. So, he bought one house, it’s probably worth $120,000. He paid it off, he’s super conservative. I’m like, have you ever thought of buying another house?


He goes I’ve thought about it a bunch, I’ve just never been able to do it. I’m like, well imagine if you just bought one more house, you would have doubled your net worth. So, he’s had a cushy job, he loves his job, his not financially free because he got so committed to that cushy job that he never found a way to break away.


I think that’s what I see a lot of people doing is they fall into new job, they are making $100,000 a year, they think that’s enough and they don’t have any tactics or strategies to build their financial freedom. So, that’s one of the big ones is the cushy wealth job.


[00:22:51] Jon Berghoff: You are talking about risk avoidance?


[00:22:53] David Osborn: Being afraid of taking risks. The biggest risk in life is not taking risk in my opinion. I used to be terrified of some of the risks I took. Opening a business is terrifying, anyone here opened a business before? So, you never know what’s going to happen, you think you are going to fail. You wake every day and that fear of failure is energizing you, it drives you.


Really the fear is good, it’s fun, it’s energy for your soul. But my first real estate office I opened up I remember like, I would just not be able to sleep at night, I would be able to wait watching them, we do a lease. Like my company would make $300 on our side of the brokerage fee, but at least I be like, “We got a lease, thank you Lord for the lease.”


But that was because my overhead was $15,000 a month, I had to cover that every month, I had $35,000 in my name back then. So, two bad months I could be out of business, I didn’t have partners. So, you’ve got to take risk in life, you gotta step out, what’s the risk really like?. In America very few people starve, it’s hard to starve in America.


If you have family they will usually feed you, there are people out there that will look after you. So, you are afraid of the risk but especially when you are young the big risk is shelter. How many people live on the streets? A lot of people do but a lot of them are mentally disabled or it’s a choice like they don’t want to live.


So, we work with the guys that do a lot of, they are trying to take all the homeless off the streets of Austin. One thing I didn’t know that I learnt recently is that a lot of homeless people they don’t want a roof over their head, they want to be under the stars, whether they are expats or they just want to be outside. So, there is a lot going on with the homeless.


But generally speaking if you failed in business you are probably not going to starve and you are probably not going to be without shelter, so really, what are you risking? You are not risking that much, so from my point of view risk aversion stops a lot of people. I met this really smart guy the other day and I really liked him and I was heartbroken.


He said, “I bought all of these real estate books 15 years ago and I read them all and they made total sense to me, but I never bought a house. I just thought it was too expensive,” and this is about Austin 10 have gone. I’m like, “Oh man, Tommy I wish you bought two houses, your life would be so different if you bought one house because Austin is more than doubled in 10 years.”


Just that one house you could have bought, just that one house would have doubled in social security. Like that’s risk aversion just embodied in that person an incredibly intelligent guy, smarter than me, did all the research, just could never bring himself to take action so, that’s a trap.


[00:25:04] Jon Berghoff: One of the things I’ve learnt from you is you are very conscious of who is in your circle of influence, your social circle, talk about that.


[00:25:11] David Osborn: Who are the five people you hang out with the most? That’s from Napoleon Hill so, you want to…


[00:25:16] Jon Berghoff: You heard it from Hal Elrod let’s just be clear on that.  

[00:25:20] David Osborn: Yeah, Hal Elrod yeah. Yeah, you want to be… It’s so difficult to be an eagle if you are surrounded by a bunch of ducks, not that I got anything against ducks. It’s very hard to achieve at a very high level if you around people that don’t have any expectation for themselves. On the other hand if you are around people, Olympic athletes or world renowned authors or amazing consultants and coaches, then it’s like you almost feel like it’s just normal to be successful.


So, you really want to hang out with amazingly successful people. I wasn’t that athletic as a kid, I was not un-athletic but I was not that athletic, but now I hang with people that are always up to something. They are always physically doing stuff and guess what, I’m more athletic today than I ever had been in my entire life.


I work out with the trainer, I do 240 workouts a year. I hike, I ski, I do all this and I go heli-skiing with people like Mike McCarthy who’s an amazing skier who kind of hurt me the other day because if somebody said, “what’s better, your golf game or your skiing?” I said, “Well, I think they are about equal.”


Mike said, “No way dude, you are way better at golf.” I’m like, “Oh man that hurts.” That’s why I didn’t go heli-skiing this year no. So, I’m around athletic people which forces me to be. It doesn’t force me to be more athletic, we are like clay, we move towards whoever we’re around. If you are around successful people you will be successful, it’s hard not to be.


If you are around people with integrity you will have more integrity. If you are around people that are crooks, you will have more. I noticed when I was in college and I was with guys, they were always talking about chicks and chasing women, I was kind of trying to do the same thing in a naughty ducky kind of ineffective way.


But I was like, “Oh, yeah she’s hot, yeah.” Then when I’m around straight upstanding family people I’m more of a family guy, that’s the human nature right. So, you want to really protect who you hang out with. Make sure you are with winners in all areas of life. Great family people, people that look after their health, people that are successful in business, whatever you choose.


If you want to give and spend your whole life in contribution like my friend Scott Harrison from Charity Water who is not driven by money but by fixing all the water in the world because there is not enough clean water, he’s an amazing human. If you want to do a lot of philanthropy I’m sure his best buds are all filled in philanthropic based.


That’s inspiring to me and I think I’m going to move that way as I get older. So, it’s whoever you choose to be, if you don’t surround yourself with like-minded people you will probably fail, you maybe the exception. But people will either tear you down or lift you up. I’m just very protective of being around people who lift me up.


[00:27:37] Jon Berghoff: Yeah, that’s awesome. I got two more simple questions and then we will open up for the group. When you think about your future and your own dreams and goals, which I know it’s always been important to you, what kinds of images or dreams do you have for yourself looking ahead however far you want to give about that give you the greatest sense of energy and fuel, and motivation?


[00:27:56] David Osborn: Well, so I think the reason why I’m so driven to goal setting is you go back to when I was 19 or 20 and I was going through all that stuff. One thing I realized by taking all these classes is you could kind of craft your own future. You can’t script it exactly. But if you choose something it’s a matter of choice, if you need to choose something you can get to that eventually.


You just have to keep plugging away and applying yourself. So, became addicted at scripting my own life, like I’m very goal driven and maybe a little OCD about it. But I have all my goals back here, I carry them with me everywhere I go, there they are. They are like a living breathing document, I call it the eight gardens of life.


So, I have relationship first, spiritual contribution, physical nutritional, intellectual health, lifestyle, adventure, environment, tribe, personal, material and then my business goals. So, you can find me on Facebook or Davidosborn.com and if you ask me for this I’ll send you a copy of the template. But I can script anything. So, what excites me is just whatever I put in here and then I fall short in my areas but I add to it.


So, the other day I noticed my daughter kind of liked Shark Tank. Now I think being an entrepreneur is the greatest opportunity you have in America. So, I immediately added a goal of watch Shark Tank 10 times with my daughter. So far I’ve failed, that I haven’t done it once but it’s on here and the odds are that in December she and I will watch 10 episodes of Shark Tank back to back.


She’ll be like, “Dad!”, “Just shut up and watch the show. I got to check off my goals.” That’s about where my dad comes in but so, I’m doing everything I can understanding that she is her own being and she is going to be whoever she is going to be. I’m doing everything I can to expose my daughter to entrepreneurism or what that looks like.


So, I just kind of crafted this and in the answer to two other things. So, it’s so important to me who I hang out with that I have a group now in Austin called the nines. To get in the group you have to be worth over $100 million. I always have to caveat this, money isn’t everything. I totally get that. But usually if you are worth $100 million, you are up to something. There is like a certain characteristic type.


[00:29:48] David Osborn: They are not just like eating Doritos and watching reruns of Days Of Our Lives all day right, they are up to something. So, I set a mission of masterminding with them twice this year, I got them in one so I just invited these guys. You think about prospecting and how you take a risk and I used to be afraid of prospecting then I got good at it, I wasn’t afraid of it.


But I’m nervous emailing like nine guys worth over $100 million, a couple of them are $50 million or $80 million and say, “Hey, would you guys like to get together for four hours to mastermind,” where I’m exposing myself to possible rejection. I’m exposing myself like nobody shows up, I’m just sitting there all by myself like, “Oh, this failed.”


The way I get those people around me going back to, because I want to be around people that I can learn from, that I can expand from. The way you win with those people like anyone in life is serving them. So, it’s like how can I be of service? What could be so compelling that they are willing to sit in a room for four hours and that’s how I approached that.


I’m always trying to find something new, whether it’s how to start a foundation or the last time it was something called conservation easements which is kind of a tax opportunity that also buys a green land for the future. So, it’s always like what can be interesting to a person worth $100 million that is bombarded constantly.


The reason I do that is because I know that if I hang out with better and smarter people constantly then I’m going to be forced to grow. Then lastly in terms of my vision like I have a five year vision, I keep it. This is my work journal, but at the very back I have my five year vision and I keep it with me everywhere I go and I read it, not as often as I probably should.


I really enjoy writing it more than everything. So, every year or so I rewrite it and it’s right here and I’m like five years from now I’m 54 years old, my wife is 47. I put in here my boy Jackson is four, well I named him Luke so I got to change that right so I got Luke. But I put in here, here is the basics, we are in great physical shape we eat very well.


I hired a nutritionist and an organic chef because I wanted to improve my diet. By having that person cook delicious food for me, I’ve improved my diet, we’ve been only doing it for about a year. But so, what’s amazing to me now is I’ve started noticing I go to restaurants I used to love and it tastes so salty, because they use so much salt at restaurants.


[00:31:51] David Osborn: I eat and I’m like almost I can’t eat this anymore and it’s so sad because I used to love eating out. I work with my personal trainer who focuses on bio-mechanics I have a killer trainer I love her, she teaches the stacking order. My relationship with Traci is great, she does her projects which keeps her happy.


Relationship, I have to work at a lot because I move so fast sometimes my loved one is like, “Hey, what about me?” And I’m like, “What about you? What exactly can I do for you?” She is like, “Don’t be so intense.” I’m like, “Okay, hey honey.” It’s like, talking about a lot of work. But it’s a beautiful thing and when we are getting along well like we are right now, I’m like “wow!” I’m just, I mean it’s working and it’s working in a different way than everything else.


My intensity does not serve me in my relationship, it’s more like companionship. What I put up here is, ‘Always remember your focus determines your reality,’ and that was written by George Lucas, any other Star Wars geeks in here? I put here Luke is a fireball, he has lots of energy, he is constantly moving.


But what’s funny is he’s not really like, so I’ve got Luke and now he’s just like this chill baby, he’s like, he just smiles. That’s all he ever does. He never cries or anything except when he is hungry. Contribution is a main stay of my life we give away millions of dollars every year, we support a lot of projects from charity water to scholarships to health and microfinance.


My friendships are amazing, I’m incredibly lucky enough to have amazing friends around me, champions of business and life. We live in three locations, my private equity fund now has a billion under management, the team is going strong, blah, blah, blah. So, I put all these stuff in here, and I’m super excited about all of it.


Even though it may change radically Jon, I got to craft that and script it and that’s what I enjoy. I enjoy engaging fully with life, choosing the future I want. Then sometimes it goes my way and sometimes it doesn’t, but one thing is for sure I’m participating as fully as I can. If I fail I get up recraft, rescript and go back to work.


[00:33:41] Jon Berghoff: I said I had two more but I just thought of another one, you will be okay with this. You just talked about how important it is for you to contribute and do that through people that you want to be around. One of the ways that you created a way to do that and I know Mike McCarthy is a big part of this, is through the GoBundance tribe.


I’d love to hear for this group and a number of them know about GoBundance, but some of the lessons that that journey has taught you and about surrounding yourself and creating environments for others to learn with. Because there is a lot of folks in this room who I know they have a desire to build their own tribe. So, you’ve done that in different environments, and the GoBundance one is one that has been really successful.


[00:34:20] David Osborn: Well keep in mind, we are terrible at social media, we just have like 130 guys that show up on a regular basis. One thing I’ve learned in my journey is this, you got to have accountability. I see a lot of really smart people miss this and I don’t know quite how to phrase it, you need tough love. I’m like enough to have a friend for 20 years called Pat Haiben and we would share our goals.


Pat’s got like a mean streak, like a dark side to him and if I didn’t do what I said I would he would send me an email, “Hey dude are you just going to talk the talk and not walk the walk like so many people in life, or you are going to actually do what you said you are going to do.” I’d receive that email I’m like ouch, that hurts.


But it helped to get me back on track and on purpose. So, Pat and I for 20 years have held each other accountable and by the law of reciprocity if he was ever falling short on his goal, guess what? I would be like, “Yo! Do you walk?” So, and then we added Tim and Tim brought health into it. Before that we only focused on business and financial freedom.


Tim brought us health, we added adventure, we then added family and being an authentic family person. Then we did this for like 10 or 15 years and the accountability grew each one of us. We all got stronger because of it and then about 5 years ago we just said, let’s see if anyone else wants to do this and like Mike showed up.


Mike went and climbed Kilimanjaro with us and immediately we bonded with Mike and he loved it, he’s like thank you for this accountability, let’s talk. Every time we get together, how are you on track, how are you off track? Where are you doing a good job as a family man where are you not? Where are you doing a good job with your business where are you not?


Each person would present and then get feedback, like a board of directors for their life. Then Mike joined us and then we invited more people and it kind of blew up and suddenly we had 130 members. That’s what we do, we get together we have what we call extreme accountability. Each person talks about their life on something called the one sheet to a table of maybe five or six guys and they all give him feedback.


What’s amazing to me is how effective it is, I was taught it, so we didn’t invent this, we were taught about it by a guy called Fred Gross. Very few people in Fred’s class actually did it because Fred was pretty soft on accountability but we built our tribe around doing it and actually being accountable. What’s it’s shown me John is that this stuff really works, it works.


[00:36:26] David Osborn: I got an email, so this is funny, I was coaching a guy yesterday, it wasn’t an email, it was a voice conversation and he’s come so far. He owns three martial arts school up in the Carolina’s and he said to me I have a picture of five guys on my wall, like my five mentors. He said, “One of them is my pastor, one of them is Tony Robbins.” He said, “One of them is you, one of them is Hal Elrod and the last one is Jesus,” then I go, “Wow!”


Like, “I hope you have Jesus higher and then Hal right below me.” He’s like, I’m like that is so touching and this kid has come so far. When I talked to him two years ago he said, “I want to have a date night with my girl like six times,” whatever, a certain number of times. He reminded me that I said to him, “Okay, that’s great, I love that you want a date night with your girl.


I want you to have a date night with your numbers as well, every month because you are so bad at your numbers and you are just talking gibberish.” And a lot of people do, they talk gibberish. They confuse gross with net which is a very important distinction. You ask people how is your business doing? Great. What’s the revenue? A million dollars, is that net or gross revenue we are talking about? Well, what?


I brought in a million dollars from my sales and then I gave $700,000 to the affiliates and I had $300,000 and then I paid my assistant $200,000 so, you really made $100,000 right. So, let’s just clarify that distinction, it’s very important you know your numbers. So, this guy has come so far like the first conversation was like he is speaking Chinese and I’m speaking Japanese, we are not connecting.


This time I’m like well, you’ve come so far I’m really impressed with how far you’ve come and so that’s super awesome that it works. More importantly I was honored, I was shocked honestly that he had those five people. I really think there is, but it’s really cool to have that kind of feedback that we are pouring it out, we are giving everything we can and some guys are changing their lives because of it and that’s incredibly rewarding.


[00:38:24] Jon Berghoff: That’s awesome, I have a feeling what you just shared about extreme accountability can be great inspiration for what you do with your pods. They are sitting at tables that they formed last night, and they get to choose to what extent they would hold each other accountable for the rest of the year, so thank you for that.


[00:38:38] David Osborn: I have some advice for you then like, don’t just listen as a friend, we all have friends in our world, we don’t come here for friends. Listen from a point of view of may I share something with you. When you spoke I noticed you were confusing gross revenue with net revenue, could I encourage you to really learn that distinction, may I share something with you?


Listen and ask permission first, on a scale of one to ten, Debbie, tell me how authentic do you want me to be with you, would you like me to be a one and lie to you to your face, or a ten which is ruthlessly honest, one to ten what’s your comfort level, what would you like?


[00:39:11] Debbie: Eight.


[00:39:11] David Osborn: Eight, okay that’s very honest.


[00:39:18] Jon Berghoff: That’s awesome.


[00:39:18] David Osborn: So, then I will give you feedback from an eight perspective and that’s… That accountability is how you can serve one another, and you don’t serve someone by just saying, ‘Hey, great job, oh great you got a million in gross revenue dude, that’s awesome, you are so incredible.” You don’t serve someone with that. We get that all the time most of us are pretty successful we get a lot of compliments, we can hide from ourselves.


The number one thing to being successful for me like the reason I think I’ve come from a goofy dorky kid to a fairly successful guy, is I’m committed to authenticity, I’m committed to ruthless honesty and you serve me much better by saying to me, “Hey man I noticed you were a little short at that party with your wife the other night, is that who you want to be?”


“Or I notice you’ve been travelling for three weeks this month, how much time are you getting with your kid.” Or “I notice by the way you’ve put on about 40, you are looking out of shape compared…” You serve me far better by being that person, than by somebody who just pats me on the back, a lot of people pat me on the back.  


I thank them for it, but I don’t really need that and you need to be that stand for one another. Stand for one another is greatness, don’t stand for one another’s mediocrity.


[00:40:26] Jon Berghoff: Awesome, give that a round of applause. I’m certain there is a lot of question, what I’m going to do is offline is see if I can talk David into doing one of our master class webinar so you can ask him everything. I think he doesn’t know what he’s agreeing to. But I want to be respectful of everybody’s time.


David I just want to finish by, on behalf of Hal and this group telling you that I really believe that your presence here today and the highest compliment I could attempt to give is, I think people are going to have quantum leaps in every area of their life because of what you shared.


It’s not as much because of the wisdom that’s fantastic and it’s tremendous. But just getting to see who you are as a person is really the most valuable thing that we got to experience. So, thank you for being here.


[00:41:13] David Osborn: Thank you.


[00:41:13] Jon Berghoff: Can we give David Osborn a big round of applause? Thank you man.


[00:41:20] David Osborn: That was really great.


[00:41:21] Jon Berghoff: Thank you.


[00:41:27] David Osborn: Yeah, you can buy the book online Wealth Can’t Wait.





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